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. . . . We Drive

You Group 7

Vishwajeet Wankhede

Anup Singh Dipesh Deshmukh

Dhaval Abhang

Snehal Karjodkar

Prashant Nagave

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Customer Analysis

Sample size 50

Car owners only

Location: Matunga, Vikhroli, Mira road, Andheri,

Kalina

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Average car usage per day

55%

15%30%

less t rs

4 rs

more t 4 rs

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Moolah.??

46

36

18

R . 30 50

R . 50 70

M e 70

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IDEA

Drivers on rent hourly basis

daily basis

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Capital Expenditure

Office set-up ( Rs. 1,00,000) Computers ( 3 nos.) Rs. 60,000

Furniture ( 3 tables, 6 chairs) Rs. 20,000

Electrical Fittings Rs. 15,000

Stationery etc. Rs 5000

Website- Rs. 5000

Recruitment Ad- Rs. 15,000

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Radio Ad Rs. 20,000

Print Ad Rs. 1,00,000

Pamphlets Rs. 5,000

Driver Uniform Rs. 20,000

10 drivers x 2 sets x 1000 /dress

Cell phone Rs. 10,000 10 drivers x 1000 / handset

Background check & miscellaneous Rs. 10,000

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Total Capital Required for theStart-up

Rs. 2,85,000

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Sourcing

Drivers on permanent basis

Fixed pay Rs. 6000

Variable pay Rs. 10 per hour Recruitment through ad

Mumbai Mirror focus days: Monday & Friday

Ad Duration 5 weeks

Background Check for clean record

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Marketing

Radio Ad Big 92.7 FM

Ad duration 1 month

Print Ad Mid Day, Mumbai Mirror

Ad duration 2 days a week for 4 weeks

Pamphlets Distributed via newspapers

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Working

Booking on phone only

Advance booking online also

Payment C

ash only ( after service) Service time starts as soon as driver

reaches the client

Service available

Per hour 12 hours

24 hours

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Pricing

Per hour rate Rs. 70

Buffer time 15 minutes

15 to 30 minutes half charge ( Rs. 35)

Beyond 30 minutes Full charge 12 hours Rs. 500

buffer hour

Beyond buffer period hourly rates

24 hours Rs. 750 buffer 1 hour

Beyond buffer period hourly rates

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Revenue Model

Working 24 x7

Working hours 8 hrs / driver on an average

Total working hours / day 8 hrs x 10 drivers

Total revenue / day 8 hrs x 10 drivers x 70 (hourly charge)

Total daily Earnings Rs. 5600

Monthly Earnings 5600 x 30 days = 1,68,000

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Cost / Expenses

No. Particulars Amount in Rs.1 Driver salary

6000 / month x 10 60,000

2 Variable pay

8 hrs x 10 drivers x30 days x Rs.10 / hr

24,000

3 Mobile phone bill

200 / month x 15 nos 3000

4Electricity Bill 1000

5 Telephone Bill 1000

6 Miscellaneous expenses 2000

7 Total 91,000

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Profit

Revenue total cost incurred 1,68,000 91,000 = 77,000

Profit before Tax Month = Rs. 77,000

Tax deduction Rs. 25,410 (@ 33 %)

Profit after tax (PAT) Rs. 51590

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Break- even

PAT per month Rs. 51,590

Initial Investment Rs. 2,85,000

In 5 months 2,57,950 recovered Breakeven in 6th month

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Legal Matters

All matters subject to Mumbai jurisdiction