drive | the next fashion
TRANSCRIPT
The Next Fashion Lucie Huiskens
Lucie Huiskens
Anton Luiken
Closing the loop Closing the loop
Developing a local and circular textile and clothing system
Anton Luiken
Introduc)on• Sustainabilityintex)lesandclothingisahottopic• Tex)le/clothing/retailcompaniesareinterestedin
sustainability• H&M,C&A,IKEAallhavedeclaredtoreplacetraditonal
coConbijcer)fiedcoCon• Manycompaniesarestar)ngwithtake-backsystems
• Tex)lefiberproduc)on(virginandsecondary)intheNetherlandsasalterna)veforcoConandotherfibers
• Knowledge/infrastructureofhighendtex)lerecyclingisavailable
• Designandlocalbrandingisneededtotransfersustainabletex)letechnologyintofashionableproducts
BACKGROUND• Localtex)lefiberproduc)onisstar)ngtotakeoff
– Hemp(StexFibers/Pantanova)– Flax/Linen(VdGeest/Rolsma)– Recycledfibers(Texperium/VARFrankenhuis)
• Thosefibersareconsideredverysustainable• Applica)onofthesefibersinfashionandinterior
productsseemsrealis)c• Butproduc)onchainisincomplete/missing;Cana
localproduc)onchainberealized?• Sustainabilityasmainitem,butcombinedwiththe
genera)onofknow-howandthecrea)onoflabour
VisionCrea)ngacircularchaininwhichallstakeholdersarecoopera)ngtorealizethemostsustainabletex/leandclothingqualityproductsbasedonlocallygrownfibersandrecycledpost-consumertex)les
StakeholdersClosingtheloop
GoingEco,GoingDutch
Technology
• Hempfibers:steamexplosiontechnologytotranferbundlesoffibersintosinglefibers• Recyclingtechnology
• Howtogetthebestfibersfrompostconsumertex)les?
• Sor)ng• Shredding• Spinninghighqualityyarns
• Calculatetheenvironmentalimpact• ModintEcotool–quan)fythefootprint
RecyclinginDesign/DesignforRecycling
• Recyclingindesign• Makeuseofrecycledyarns,fabrics,...
• Makethemostsustainableproductsbyusinglocalgrownfiberscombinedwithrecycledfibers
• Storytellingasanaddedvalue/uniquesellingpoint• Makeadvantageofthelimita)ons
• Designforrecycling• Designlonglas)ngproducts• Designproductsinsuchawaythatitcanbe
recycled• Combina)onofmaterials,labels,haberdashery???
• Showthereduc)onofthefootprintrealized
Branding
• Regionalandcircularassellingpoints• Howtocommunicatetheseaspects?
• Createconsumerawareness/acceptance• GoodfitwithCSR
• People-Crea)ngnewjobs• Planet-Reduc)onusevirginmaterials;only
useofsustainablematerials• Profit-S)mula)ngthelocaleconomy
Remarks• Closingtheloop:projectinarangeofrelatedprojects
• Materialsdevelopmentcombinedwithcrea)veindustry
• Thetechnologyisonlyanenabler;designiskeytosuccessofsustainabletex)les
• ItisuptodesignerstocreateaCrac)ve,mainstreamproductsoutofsustainablematerials
• Recyclingindesignisessen)al• Retailershaveresponsibilitytomakethesustainableproductsavailabletoconsumers
• Andconsumers/end-usersshouldaskformoresustainabletex)les
MaisontheFaux;PhotographybyLukaKarssenberg
Mette te Velde
LABS &
UNIVERSITIES
SUSTAINABLE FRONTRUNNERS
COMMERCIAL BUSINESSES
BUILDING A GLOBAL NETWORK OF
KINGS OF INDIGO
STUDIO ERIC KLARENBEEK
Anke Jongejan
Anke Jongejan
Fast Fashion should be made out of materials that last a short time.
Material Science and Design Fiction:
collaboration for sustainable innovation in fashion
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ONE WASH
1 32
30°
Vanaf16.30welkombijnetwerkborrelvanMVO-Nederland,FashionCouncil,CLICKNL|NextFashion:
Area51,Ketelhuisplein
