drive sales with trueview | youtube + ppc
DESCRIPTION
http://jakelarsen.me/drive-sales-with-trueview-youtube-ppc-smx/ How To Drive & Traffic Sales with TrueView How To Combine YouTube + Adwords How To Set Up Video For Adwords & TrueView Campaigns Why YouTube is the Wild West Learn From Case Study's of ZAGG Created By: Jake Larsen YouTube Marketing Ambassador http://JakeLarsen.me SMX 2013 San JoseTRANSCRIPT
@JakeLarsen7
+
Driving Sales with TrueView
Who Am I? • Writer • Designer • Director • Producer • Editor • Marketer
Who Am I? What I’ve Done
Created ZAGGtvYouTube Channel
iPhone 4SScratch Test
iPhone 4Scratch Test
iPad 2Destroyed
Fake iPhone 5Unboxing
iPad 3Scratch Test
iPhone 5EXTREME
100,000
200,000VIEWS
ZAGGtv Time Line
ZAGGtv YouTube Channel
JULY2009
OCTOBER2010
MARCH2011
SEPTEMBER2011
MARCH2012
SEPTEMBER2012
Views: 25,571,944
Minutes: 13,211,626
Subscriptions: 7,091
Conversions: 10,751
Value: $1,452,424.57
July 2009 - Nov 2012Lifetime Stats
First 30 Days: AD COST: $170,000
IMPRESSIONS: 47.8 MILLION
CLICKS: 389,000
COST / VISIT: $0.24 (Avg: $2)
UNITS SOLD: 346,148
REVENUE: $3.2 MILLION
ROI: +1,797%
EXTREME CampaignFirst 30 Days:
Product PageAve.Value Conv. Rate
Vide
o
Vide
o
No V
ideo
No V
ideo
3%
2%
1%
4%
$25
$50
$75
$100
YouTube Marketing AmBADASSador
108,000,000 What Makes Wild?
People in the USA will Watch
1,308,000,000 Videos Today
13,000,000
What Makes Wild?
Customers Click Ads Every Day
What Makes Wild?
53x
Video likely to appear on first page of Google.
What Makes Wild?
43x
Higher CTR than Text
What Does It Mean?
Future of Advertising
FOX on YouTube
TrueView Layouts
In-Slate
In-Search
In-Display
In-Stream
Targeted Audience
Demographics Age & Gender
Interest Interests of Person
Topics Content of Page
Keywords Search & Content of Page
ReMarketing Channel or Site
Placements Channel, Video or Sites
Target Predictions
Analytics • Impressions • Views • Clicks • Video Play Through • Cost Per Click • Cost Per View • CTR • Conversions • Cost Per Conversion
EXTREME Case Study
Cost: $52,165 Sales: $4,326 Cost / Conv: $606
ROI: - 47,865% }
Adwords for Video Doesn’t Work...
EXTREME Case Study
Cost Per Conversion: $27.84
Targets
EXTREME Case Study Filter Targets
EXTREME Case Study
Cost: $8,628 Sales: $31,268 Cost / Conv: $15
ROI: + 300% }
Videos that Convert TrueView Tips 7
Build Video Around Click
1
What’s a View?
Half the Ad or
< 30 Seconds
How Much?
CPC CPV
.03₵ - 0.17₵
Build Video Around the Click
Video A CTR: 0.24% View Rate: 1.6
Video B CTR: 2% View Rate: 15.2 Increase: + 733%
?
Page
Poor Landing
Good Landing Page
2
3
Be Interesting
Experiment
“ There’re no expert marketers, only experienced marketers
and expert testers.”
4
ReTargeting
5
EXTREME Case Study
Be Clear
6
Good Design Eliminates Confusion
This is who I am. This is what I Do.
This is what You Need to Do.
Measure Everything
7
Site Analytics
Increase Sales
* Product Pages with Video get 3X more Sales
What TrueView Is
• Engagement • Track Data (Analytics) • Targeted Audience • Affordable • Open To Anyone
What TV is NOT
• Engagement • Track Data (Analytics) • Targeted Audience • Affordable • Open To Anyone
