drive retail velocity by geotargeting digital advertising

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Drive Retail Velocity with Geotargeting © Copyright 2013-2015 Indri · All Rights Reserved. All other trademarks, service marks, referenced in this site are the property of their respective owners.

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Page 1: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Retail Velocity with Geotargeting

© Copyright 2013-2015 Indri · All Rights Reserved.All other trademarks, service marks, referenced in this site are the property of their respective owners.

Page 2: Drive Retail Velocity by Geotargeting Digital Advertising

38%

45%

25%

22%

20%

4%

12% 5%

10% 19%Ad Spending

Time Spent

USA 2013

Consumers’ Time is Increasingly Spent via Digital

TV Internet Mobile Radio Print

Most clients underspend on Digital by 20%-40%

Page 3: Drive Retail Velocity by Geotargeting Digital Advertising

94% Of Your Visitors Don’t ConvertOn Your Site

Ability to Optimize via:• Geo Targeting• Weather• Day Parting• Retargeting Non-buyers• Employing Drafting Strategies

GeolocatedDisplay

Ads

Page 4: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Retail Velocity

• Drives interaction and lifts brands

• More efficient than traditional media

• Essential to reaching an audience

• More effective than you think!

• Drives SEO• Enhances effectiveness of

non-digital channels• Effective across entire

customer journey• Drives word of mouth at

scale

Digital Advertising

Page 5: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Retail Velocity with Digital Advertising

• 94% of retail sales still happen in person• Online activities drive these transactions more than ever• There’s a direct correlation between someone seeing an

online ad and then shopping in a brick-and-mortar store

GeolocatedDisplay

Ads

Page 6: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Retail Velocity with Digital Advertising

• Display advertising, especially when combined with remarketing, is a proven driver of retail velocity

• By targeting geographic drive-time radii around the stores that carry your products, you engage with customers at the moment of purchase decision

• It’s a great reminder to them to look for and buy your products now that they are in-store

GeolocatedDisplay

Ads

Page 7: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Retail Velocity with Digital Advertising

• Retailers judge product success, sometimes harshly, on their velocity at retail

• Not enough sales means the products get pulled from the shelf

• So how do you use digital to push retail sales at retail?

GeolocatedDisplay

Ads

Page 8: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Retail Velocity with Digital Advertising

• First, different retailers have different customer profiles of their users and geographies• For example, Walmart shoppers are different from CVS

shoppers• We start by understanding what the sales goals are

at each retailer• Then we overlay a deep consumer segmentation as

kids’ products are very different from health & beauty items

GeolocatedDisplay

Ads

Page 9: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Retail Velocity with Digital Advertising

• How many impressions do we need to drive a sale at each retailer?

• What are the top 20% of retail stores that drive the most sales volume?

• Are there better days of the week? • i.e., Kids’ products sell better on weekends

• Are there other correlating factors to sales? • i.e., Temperature, Weather, or Holidays

The result of a finely tuned retail campaign from Indri? A 40% incremental increase in retail sales.

GeolocatedDisplay

Ads

Page 10: Drive Retail Velocity by Geotargeting Digital Advertising

What we do

Page 11: Drive Retail Velocity by Geotargeting Digital Advertising

Drive Local ShoppersGeo Display Ads to Drive Retail

• Text• Banners• Rich Media• Media• Social

Advertising

GeolocatedDisplay

Ads

Page 12: Drive Retail Velocity by Geotargeting Digital Advertising

Repeatable Playbooks = Consistent Results

Geo Target Weather Day Part Non Buyer Drafting

Database of all major US retailers to drive traffic by

store

Adjust media spend by day by buyer

location by weather

Mobile usage tends to be highest early and late in the day

96%+ of your visitors don’t buy. Retarget them via

programmatic ad buying

Draft off competitors TV

or media spend in

real time

Page 13: Drive Retail Velocity by Geotargeting Digital Advertising

Improve and Enhance Your Campaigns

• Optimize Based On Thousands Of• Variables• Locations• Products

• Real Time• Optimized By Keyword

and Device• Data Analysis

Constantly Improves Conversion Rates

Optimize Campaigns

Page 14: Drive Retail Velocity by Geotargeting Digital Advertising

Leverage is Delivered Through Automation Powerful and Highly Customizable Templates

• Full CSS Control• No IT Needed• Code Free Visual Editor• A/B Test Copy & Images

Landing Pages

• Drives ROI• Sell Related Products• Increase Brand and

Messaging Control

Page 15: Drive Retail Velocity by Geotargeting Digital Advertising

Setup an Introductory Phone Meeting!

http://indri.co/contact-us/

Page 16: Drive Retail Velocity by Geotargeting Digital Advertising

Thank You!