drive professional development with seeing red cars
TRANSCRIPT
ENERGIZE EMPLOYEES TO TAKE
CHARGE OF THEIR INDIVIDUAL AND
PROFESSIONAL DEVELOPMENT
A HIGH ENERGY, HIGH IMPACT
CAMPAIGN THAT CREATES
CONNECTIONS AND
OPPORTUNITIES
AND POSITIONS YOUR
ORGANIZATION AS AN
EMPLOYER OF CHOICE
EMPLOYEE DEVELOPMENT
PARTNER with the creators of a popularbusiness film used worldwide and the newBerrett Koehler book by the same name:Seeing Red Cars (released Feb. 2011)
See the film: www.seeingredcars.com(used by over 600 leaders worldwide)
Book site: www.seeingredcarsbook.com
Why Now?The book release is aptly timed
The economy is pulling out of a devastating recession
Facts13% unemployment rate globally for Millennials (ages 15 30)Relationship dynamics between generations is tenseOrganizations are struggling to connect with MillennialsThe marketplace needs them
40% of the workforce turned 62 in 2010Gen X is 9% smaller �– 11 million peopleEvery hour 330 baby boomers turn 6232 fewer Gen Xers are available to take their place
These realities are leading to an IMMINENT TALENT CRISIS
Let’s Get the Wheels Moving
�“What�’s happening now in business is collectiveeye rolling between the generations. Initiatingconversations will break down these barriers.Once younger generations and establishedgenerations open up and connect, they each havethe opportunity to be heard and understood.�”
Laura Goodrich
Seeing Red Cars
Chapter 4Highlights the power of 30 chats in 30 days withsuccessful people who are passionate about whatthey do.This is how people gain clarity in their directionand build networks that lead to jobs andopportunities.
Seeing Red Cars
Offer employees these high impactprofessional development toolsBook Seeing Red Cars Driving Yourself, YourTeam, and Your Organization to a Positive FutureFilm Seeing Red CarsSeeing Red Cars ToolkitConversation Starter videos
Seeing Red Cars
OpportunityUsed in succession and spaced over time,these resources along with video successstories will influence your employees to�“take the wheel�” and drive with intentiontoward the positive outcomes yourorganization desires.
Seeing Red Cars
Employer of ChoiceEmployers that take an active interest inemployees�’ professional developmentwith tools, resources and support, arepositioned best to attract and retain toptalent.
PROPOSAL
Good News SpreadsVideo stories are uploaded to an intranet,YouTube or private Facebook pageOn line discussions and story sharing isencouraged internally and externallyEmployees are invited to share their storiesthrough social networks to attract other toptalent to your company
Start Your Engines!
Let�’s partner on a high impact campaignthat engages your best employees
DemonstrateWHY your organization is theEmployer of Choice!