drive new business with social media marketing

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"We provide motivated small to mid size companies money making processes.

So they can be more productive, create more sales, stronger relationships and grow their business rapidly.”

Sandra Flores832-915-0706

[email protected]

© Constant Contact 2016

Change nameSimple Marketing Strategy for Small Business and Nonprofits

Drive New Business with Social Media

Par-ti-ci-pate

Flipping the funnel: marketing then

© 2017 Constant Contact, Inc

Flipping the funnel: marketing now



Engagement is the new word-of-mouth


78% say a

company’s social media

posts influence

their purchases

73%are likely to buy from a brand that

responds on social media

Impact of social media

84%of social

media users share to show their support for a cause


Your Advantage: your authentic

connection with your audience



Build and expand relationshipsIncrease brand

awarenessGrow your email list

Use social media to:



Agenda

1.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence

2.Create content3.Social media advertising4.Grow your list


Photo Sharing

RecordedVideo

Networking

Live Video

B2B, B2C & Non-Profit industries

1 time per day or week

Photos, Videos, Links


Industries:

What to Post:

Frequency:

Business benefit:Advertising platform

Facebook

Food, Technology, Retail, Household Products, Entertainment

Photos, Links, Videos


Twitter

Industries:

What to Post:

Frequency:

Text limit: 140 characters 5 to 7 times per day

Business benefit:Fastest way to reach your audience, customer service


LinkedIn

Industries:

What to Post:

Frequency:

Business benefit:Establish expertise, network within your industry

Mostly B2B

Studies, Guides, Whitepapers, Testimonials, Videos3 or more times per week


Instagram

Industries:

What to Post:

Frequency:

Business benefit:Provide creative context and visual inspiration to connect with customers

Food, Art, Travel, Fashion

Images, Hashtags, Instagram Video

2-3 times per day


Agenda




Complete Your

Profile & Brand


Agenda




•Announce your presenceInvite &

announce your presence



In your email

• Ask them to follow

you

• Share benefits

• Include social links


On your website

• Make it easy

• Post on blogs


Seek out your existing and

target audience

Interact & engage



Agenda




Emotional© 2016 Constant Contact, Inc

What makes content shareable?

Engaging

VisualUseful


Images Links Video


Keywords & Hashtags (#)


Social media

Share your online content

Website

Email

Repurpose your email content



Share other’s content

Add your own spin!

• Your target audience

• Similar businesses

• Credible sources


80%valuable,

interestingcontent

Content Matters

20%Promotional

content


Agenda




Because of a social ad…

25% will visit the location or website14 to 16% will purchase a

product or service


How does it work?

1. Pick a message

2. Define the

audience

3. Set your budget


Constant Contact Facebook Advertising

BONUS: Promote your

mailing list


Agenda

a.Getting Starteda.Step 1: Pick a social media siteb.Step 2: Set-up your networksc.Step 3: Announce your presence

b.Create contentc.Social media advertisingd.Grow your list

Email Social Media73% more

customer engagement

57% more new customers

39% more business referrals

=



Add an email sign-up tab to

your Facebook

page


Add an email sign-

up link within the

post

Use email metrics to make social decisions



Agenda



1. Start with what you’ve got

•Growth takes time•Growth is an ongoing process• Efforts must be organized & consistent • A combination of traditional and modern methods are most successful

Growing your list sounds complicated but it doesn’t have to be if you understand.


Get Started

Pick your platform

1.

Start a business profile

2.

Make a post3.

46

•Small business marketing is...

•You really can do this!

Nurturing relationships.

Delivering on your promise.

Getting measurable results.

My Upcoming Seminars & Trainingwww.WeCoachThePros.comGoal Setting

Thursday February 2, 20176:30 PM to 8:30 PM

B.A.N.K.Thursday February 9, 2017

6 PM to 8 PMGoogle For Your BusinessTuesday February 21, 2017

10 AM to 12 PMwww.WeCoachThePros.com

*30 minute strategy session with Sandra* 1 hour “Get Started” webinar*Customize a mobile responsive template *Included with your colors, logo & contact info*1st blast schedules to go out in 7 days or less!

30% Discount Next 3 Months

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