drive accelerated results · eureka! new business innovation concepts ixl center’s breakthrough...
TRANSCRIPT
Pursue Bigger and Bolder Options
Pursuit Teams
Realize Sustaining ResultsFaster
Realization Teams
Generate Better Breakthrough Ideas
Eureka!
Drive
Accelerated Results
! ?Pursuit TeamsCompelling Business Cases
Realization TeamsActionable Business Plans
10xImpact
Eureka!New Business Innovation Concepts
IXL Center’s Breakthrough Results Program enables you to generate 10x more impact by innovating better, bigger, bolder, cheaper and faster.
Overview
Breakthrough Results10x more business impact
3
2
1
Generate Better Breakthrough Ideas
Eureka!New Business Innovation Concepts
Better ∙ Bigger ∙ Bolder ∙ Cheaper ∙ Faster
! ?10x
Eureka! combines new insights and multiple perspectives to generate better innovations and new business opportunities.
Overview
Eureka!New Business Innovation Concepts
Emerging Trends and Insights
More Perspectives & Dots
Prioritizing Attractive Opportunities
Organizing & Connecting the Dots
Concepts and Value Propositions
Communicating Tangibly & Powerfully
Generate...
Business Opportunity Maps
2
Field of Play Opportunities
3
Preliminary Concept Candidates
4
Complete Business Innovation Concepts
5
A Future Innovation Landscape
1
Concept Visualizations
6
Economic
Technological
Social
Poli0cal
Environmental
Emerging
or c
onve
rging tren
ds
or disrup1
ons
Channel
Customer
Consumer
Influencers
Dimensions and
characteriza1ons of key market
segments and channels
Compe0tors Subs0tutes
Shi;ing compe11ve dynamics and posi1oning
Assets Competences Technologies
Changing Capabili1es
Industry
Area where the client is
playing
New entrants
Partners & Networks
Suppliers
Business Model
Production
Offering
Delivery
Market
BUSINESS MODEL
PRODUCTION DELIVERY
MARKETOFFERING
Business Model
Production
Offering
Delivery
Market
Business Model
Production
Offering
Delivery
Market
Understand the forces changing your innovation landscape: global forces, competitors and substitutes, changing capabilities and changing customer needs.
Economic
Technological
Social
Poli0cal
Environmental
Emerging
or c
onve
rging tren
ds
or disrup1
ons
Channel
Customer
Consumer
Influencers
Dimensions and
characteriza1ons of key market
segments and channels
Compe0tors Subs0tutes
Shi;ing compe11ve dynamics and posi1oning
Assets Competences Technologies
Changing Capabili1es
Industry
Area where the client is
playing
New entrants
Partners & Networks
Suppliers
Future Innovation Landscapes Identifying Emerging and ConvergingTrends and Insights
1
Eureka!New Business Innovation Concepts
Source ideas that are new and different by looking at adjacencies, up and down the value-chain, and across time. Organize and cluster the ideas across the value chain.
Business Model
Production
Offering
Delivery
Market
Business Opportunity MapsCreating and Organizing More Dots
2
Eureka!New Business Innovation Concepts
Field of Play OpportunitiesMapping/Prioritizing Attractive Opportunities
3
Find hotspots and themes that could be platforms and opportunities for future growth, within which you could build several related businesses.
Business Model
Production
Offering
Delivery
Market
Eureka!New Business Innovation Concepts
Preliminary Concept CandidatesOrganizing and Connecting the Dots
4
Organize and connect idea fragments across the value chain to form new business concepts.
Business Model
Production
Offering
Delivery
Market
Eureka!New Business Innovation Concepts
5 Complete Business Innovation ConceptsBuilding Concepts and Value Propositions
Occasion, Loca+on, Channels
DELIVERY
Competencies, Assets Technologies
PRODUCTION
OFFERING Products, Services, Brand
MARKET Customers, Needs,
Experiences
BUSINESS MODEL Networks,
Partners, Pricing Models
Build out the new business concepts and define their value chain and compelling value proposition.
Eureka!New Business Innovation Concepts
6 Concept VisualizationsMaking It Tangible and Powerful
Capture the essence of the concept with pictures and taglines, and clearly convey why the business is attractive, unique, hard to copy, and what it will take to build it.
Eureka!New Business Innovation Concepts
Pursue Bigger and Bolder Options
Better ∙ Bigger ∙ Bolder ∙ Cheaper ∙ Faster
! ?10xPursuit Teams
Compelling Business Cases
Pursuit Teams Compelling Business Cases
Delivery What Channels
Offering
What a3ributes
Produc:on What Competencies
Assets, Technology
Market What consumers /
customers
Ability to Win
Business Model
Opera:ng and Investment Financials
Risks + Opportuni:es
Busine
ss C
ase
Inte
gra:
on
Elem
ents
Value Chain Elements of the Concept
Value Proposi:on Across the Value Chain
Pursuit Teams generate the fact-base and business case rationale for investing in bigger and bolder business innovations.
Overview
Value Chain Benefits & Behavior
Make, Collaborate, Buy Choices
Value exchanges, pricing & ability to win
Upsides and Downsides
Innovation & Investment Rationale
Build...
Strong Team of Sources/Partners
2
Sustainable Business Models
3
Robust Solutions in Uncertainty
4
Compelling Business Case
5
Compelling Value Propositions
1
Weak Tenable
Favorable Strong
Leader
Emerging
Pacing
Key
Base Buy
Collaborate 1
2
6
7
Current Posi5on
Compe
55ve Im
pact
Make 5
4
3
9 8
Which part of the Value Chain will we own?
Who will we partner with along the value chain?
Which segments will we target?
How will we price our offering?
Total Revenue
2
1
4
Your OrganizaBon
3
Volume
Price
Your organiza+on % of Total Revenue
Partner % of Total Revenue
Who are all the Customers?
Who are the Channels?
Who provides the Offering?
Which Customers? ¥ Profile ¥ Size ¥ Growth
Which Channel? ¥ Size of channel ¥ Occasion ¥ Loca@on
Which ABributes? ¥ Current solu@ons ¥ Target aBributes ¥ Protocept
Why will they sell? ¥ Financial benefit ¥ Strategic benefit
Why will they buy? ¥ Needs ¥ Buying criteria ¥ Purchase behavior
Why it is beBer? ¥ Compe@tor ¥ Performance
Which Suppliers ¥ Technology ¥ Components
Who are Suppliers?
Why will they sell? ¥ Financial benefit ¥ Strategic benefit
Which Capabili@es? ¥ Competences & Assets ¥ Partners
Who are the Compe@tors, Entrants, Subs@tutes?
Why will we play? ¥ Core Competences ¥ Stakeholder alignment
Indu
stry Value
System
Players
Target
Value
Prop
osi6on
OFFERING MARKET PRODUCTION DELIVERY
Assets Technologies Competencies
Understand how the business interacts with different value-chain players, and what value it needs to provide to gain the necessary buy-in for success.
Compelling Value Propositions Building Value and Changing Behavior Across the Value Chain
1
Pursuit Teams Compelling Business Cases
Determine which parts of the business you should build yourself, and which parts you should not, and find strong partners and suppliers to build the business better, cheaper and faster.
Strong Partners and SourcesSupporting Sound Make, Collaborate, Buy Decisions
2
Weak Tenable
Favorable Strong
Leader
Emerging
Pacing
Key
Base Buy
Collaborate 1
2
6
7
Current Posi5on
Compe
55ve Im
pact
Make 5
4
3
9 8
Pursuit Teams Compelling Business Cases
Define which part of the value chain to own, and where to partner. Determine what price to charge, how much to give to partners, and pressure-test your competitive position.
Sustainable Business Models Pressure Testing Value Exchanges, Pricing and Ability to Win
3
Which part of the Value Chain will we own?
Who will we partner with along the value chain?
Which segments will we target?
How will we price our offering?
Total Revenue
2
1
4
Your OrganizaBon
3
Volume
Price
Your organiza+on % of Total Revenue
Partner % of Total Revenue
Pursuit Teams Compelling Business Cases
Identify the upside potential of the business, including the future options it creates. Identify uncertainties and manage, reduce and mitigate risks.
Robust Solutions in UncertaintyMaximizing Upsides and Minimizing Downsides
4
Pursuit Teams Compelling Business Cases
Present a rationale for investing in the business that is compelling to all key internal and external stakeholders.
Compelling Business CasesDeveloping the Strongest Business Innovation and Investment Rationale
5
Pursuit Teams Compelling Business Cases
Realize Sustaining ResultsFaster
Better ∙ Bigger ∙ Bolder ∙ Cheaper ∙ Faster
! ?10xRealization Teams
Actionable Business Plans
Realization Teams Actionable Business Plans
Realization Teams conduct rapid tests and experiments to develop robust yet simple plans, and drive faster implementation and uptake.
Overview
Testing Plan for Key Uncertainties
Testing Offering with Lead Customers
Sales Pitches & Brochures
Pilot Applications and Sales
NDAs, MOUs and Preliminary Agreements
Powerful Implementation Plan
Working Prototypes and Simulations
2
Sales and Marketing Collateral
3
Pilots and Demonstrations
4
Partnering/Sourcing Agreements
5
Key Success/Failure Factors and Tests
1
Actionable Business Plan
6
Develop...
Reduce uncertainty around the business by designing experiments that will validate or disprove key assumptions or hypotheses.
Key Success/Failure Factors and Tests Identifying Key Uncertainties and Hypotheses and Designing Tests
1
Realization Teams Actionable Business Plans
Build tangible ways to visualize the offering and the value it provides, and iteratively refine these by engaging lead customers and integrating their feedback.
Working Prototypes and SimulationsTesting Offerings in the Market and with Lead Customers
2
Realization Teams Actionable Business Plans
Iteratively refine the sales messaging as you engage lead customers, and customize the value proposition, use-cases and positioning for each target segment.
Sales and Marketing Collateral Perfecting Sales Pitches and Brochures for Different Targets
3
Realization Teams Actionable Business Plans
Showcase the power of the new business through pilots with real-world customers that result in demonstrable impact. Get pre-orders from lead customers and early adopters.
Pilots and DemonstrationsPlanning and Conducting Pilot Applications and Preliminary Sales
4
Realization Teams Actionable Business Plans
Establish formal relationships with suppliers and partners and start integrating them into the business.
Partnering/Sourcing Agreements Getting NDAs, MOUs, and Preliminary Agreements of Gives/Gets
5
Realization Teams Actionable Business Plans
Develop a simple yet robust business/ execution plan that integrates all the previous elements to speed up time-to-market and enable rapid scale-up.
Actionable BusinessPlanEstablishing and Initiating a Powerful Implementation Plan
6
Realization Teams Actionable Business Plans