drive 2017 | 26 october - research through design & more - fashion - aniela hoitink

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THE FUTURE OF FASHION IS COLLABORATION Aniela Hoitink | NEFFA NEXT STOP

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Page 1: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

THE FUTURE OF FASHION IS COLLABORATION Aniela Hoitink | NEFFA

NEXT STOP

Page 2: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

FASHION

vs

SCIENCE & TECHNOLOGY

Page 3: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Fashion industry

Page 4: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

flexible OLED research | uHasselt & Elasta

Page 5: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Peplum jacket with changeable elastics and lighting

Page 6: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Solar energy in yarn research | Justus-Liebig Universität Giessen

Page 7: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Solar Fiber hat @ Nemo Science Center

Page 8: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Mycelium material research | Universiteit Utrecht

Page 9: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX @ Dutch Sustainable Fashion Week

Page 10: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Benefits: - Create new ideas and applications - Better connected to the needs of the industry, so

more change to get it out there - More funding for research as it gains more visibility

and interest

Needs: - open mind and mutual understanding - learning each others language

Page 11: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

WORTH project | proposal of uHasselt, Elasta & NEFFA

Page 12: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Peplum OLED jacket | choice of OLEDs & elastics

Page 13: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Peplum OLED jacket | first sketches & draping

Page 14: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Peplum OLED jacket | working with the samples

Page 15: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Peplum OLED jacket | final design with changeable elastics

Page 16: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Our mycelium = filaments of this mushroom (hyphae)

Page 17: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX | growing mycelium

Page 18: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX | first Petri dish with mycelium

Page 19: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX - batch testing on pieces of knitwear and fabric

Page 20: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX | soft-bodied species grow modular

Page 21: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX | upscaling

Page 22: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX dress | rethink the future of fashion

Page 23: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX production cycle

SHORTER SUPPLY CHAIN

LESS WATER AND TRANSPORT

NO EXPENSIVE FARMLAND, SEASONAL INFLUENCES OR CHEMICALS

ENTIRE NEW WAY OF DESIGNING GARMENTS

Page 24: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Textile waste Natural waste

Page 25: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Why do we still make clothes that last for 40 years

if we only wear them 1 or 2 years?

Page 26: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

MycoTEX with conductive yarns & LEDs

Page 27: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

Biodegradable cape with electronics | DDW @Manifestations

Page 28: DRIVE 2017 | 26 October - RESEARCH THROUGH DESIGN & MORE - Fashion - Aniela Hoitink

“To truly innovate the fashion industry, we need to look at crossovers with other industries to completely rethink the way we produce and wear fashion.”

Aniela Hoitink | NEFFA [email protected] website: www.neffa.nl twitter: @neffa_nl linkedin: www.linkedin.com/in/neffa