drinking the plant- based kool-aid: …...drinking the plant-based kool-aid: canada’s new food...
TRANSCRIPT
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DRINKING THE PLANT-BASED KOOL-AID: CANADA’S NEW FOOD GUIDE, OPPORTUNITIES AND CHALLENGES
Dr. Sylvain CharleboisProfessor, Food Distribution and Policy Senior Director, Agrifood Analatics LabDalhousie University
[email protected]: @scharleb
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2018 Grocery report
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Kraft-Heinz’s bad year
“If some were still looking for signs that the powerplay between brands and consumers is shifting, they got what they were looking for.”
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As a consumer I consider myself a…
72,10%
6,97% 5,01%2,06% 1,87% 1,57% 1,38% 1,28% 0,49%
Consumer withno dietary
preferences
Consumer withrestricted
dietarypreferences
due tointolerances or
allergies
Flexitarian Vegetarian Pescatarian Consumer withreligious or
cultural dietarypreferences
Lacto-ovovegetarian
Vegan Raw foodest
Canada is home to approximately 466,000 vegans, and approximately 2,650,000 Canadians have restricted dietary preferences due to food intolerances or allergies.
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In the last twelve months which of the following sources have you consulted for nutrition-related advice?
19,69%18,92%
10,67% 10,28%
7,94% 7,90% 7,83%
5,22%
2,95%2,07% 1,84%
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Have you tried a plant-based food item in the last month? (April 25-28 2019)
39%Source: Angus Reid Global/Dalhousie University (2019)
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Does the new Food Guide recommendation to incorporate plant based protein impact your food decisions?
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Awareness of Canada’s Food Guide
Highlights: • Education and income are both strong
determinants for adoption, awareness and usage of the Food Guide
• Women (95%) are more likely to be aware of the Food Guide than men (89%)
• The Atlantic Region is the most likely to be aware (84%) that a new Food Guide was published and Ontario is the least aware of the new Food Guide (71%)
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What (if any) barriers do you face to adopting the healthy eating recommendations as outlined by Canada’s Food Guide?
47,60%
26,50%
20,20%
10,20%
9,50%
5,50%
5,10%
I do not face barriers to adoption (47.6%)
Recommendations are not affordable (26.5%)
Recommendations don't fit my taste preferences(20.2%)
Recommendations don't fit my dietary needs(10.2%)
Recommendations are too time consuming (9.5%)
Recommendations don't fit my cultural foodpreferences (5.5%)
Recommended foods are not available to purchasein my area (5.1%)
Affordability, a lack of compatibility with taste preferences, and the belief that recommendations are too time consuming are the main barriers to adoption.
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Other challenges
• Environment and Health• Supply Chain Transparency• Trades
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DRINKING THE PLANT-BASED KOOL-AID: CANADA’S NEW FOOD GUIDE, OPPORTUNITIES AND CHALLENGES
Dr. Sylvain CharleboisProfessor, Food Distribution and Policy Senior Director, Agrifood Analatics LabDalhousie University
[email protected]: @scharleb