DRINKING KILLS DRIVING SKILLS

By Melissa Henshaw

PURPOSE OF THE CAMPAIGN

The purpose of this campaign is to limit people to 1

to 2 drinks if they are going to drive and to make

them more aware of the consequences that they may

face. Such as having an accident and killing

someone.

TARGET AUDIENCE

It is targeting young people that may drink and

drive and they older people that should know better

that this is what happens if you drink and drive.

Even though most people get away with doing it

once or twice they are not always going to be lucky.

POSITIVES OF THE CAMPAIGN

The positives of this campaign are:

1. it informs people of how drinking affects the brain

and the nervous system.

2. It is targeted at people that may drink and drive

NEGATIVES OR LIMITATIONS

it shows a man driving a car and then he crashes

DO YOU THINK THE CAMPAIGN WOULD BE EFFECTIVE?

Yes: because it shows what could happen and it

might scare people so they wont drink and drive.

No: some people might just think “ it wont

happen to me" so they will continue to drink and

drive