drink-stinction rebellion: drygate launches europe’s first ... · scorched earth is a...

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Drink-stinction Rebellion: Drygate launches Europe’s first reforestation beer, Scorched Earth, pledging to plant 10,000 trees with proceeds All proceeds from new beer will be donated to OffSet.Earth, the social enterprise which plants trees around the world to help counteract deforestation and climate change Drygate Brewing Co launched Europe’s first reforestation beer, ‘Scorched Earth’ today, a new brew which will fund the planting of a 10,000-tree forest. Following the devastating and ongoing Amazon fires, the Glasgow-based brewery joined forces with Offset.Earth, a social enterprise which fights deforestation and climate change through its pioneering subscription service which plants trees around the world. All sales of the new beer will be donated to Offset.Earth, with every bottle sold resulting in the planting of 50 trees. In total, the initiative will plant the 10,000-tree Drygate Forest, which would be visible from space, as a monumental symbol of the power of craft beer to drive positive change. The Drygate forest will remove up to 122.6 tonnes of carbon from the atmosphere each year, to help fight climate change. Rob MacKay, Creative and Marketing Director at Drygate commented: “With Scorched Earth, we wanted to inspire and galvanise the craft beer community to help support the reforestation efforts following the Amazon fires. We fully believe in the power of craft beer to effect positive change, and the 10,000 tree Drygate Forest will be an undeniable symbol of optimism. We hope this initiative will raise awareness of the invaluable work Offset.Earth is doing, and that we can inspire more people to join its mission for creating a greener world for everyone.” Scorched Earth is a super-limited-edition, 11.5% ABV Islay whisky barrel-aged imperial stout. The bottle features a singed map of the Amazon, with a vibrant green sapling shining through, symbolising our hope that new life will rise from the ashes. Each of the 200 individually numbered bottles are hand-filled, labelled and wrapped. In addition to all the proceeds from the sale of the bottles being donated to Offset.Earth, drinkers will also be given the opportunity to kickstart their own forest,

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Page 1: Drink-stinction Rebellion: Drygate launches Europe’s first ... · Scorched Earth is a super-limited-edition, 11.5% ABV Islay whisky barrel-aged imperial stout. The bottle features

Drink-stinction Rebellion: Drygate launches Europe’s first reforestation beer, Scorched Earth, pledging to plant 10,000 trees with proceeds All proceeds from new beer will be donated to OffSet.Earth, the social enterprise which plants trees around the world to help counteract deforestation and climate change Drygate Brewing Co launched Europe’s first reforestation beer, ‘Scorched Earth’ today, a new brew which will fund the planting of a 10,000-tree forest. Following the devastating and ongoing Amazon fires, the Glasgow-based brewery joined forces with Offset.Earth, a social enterprise which fights deforestation and climate change through its pioneering subscription service which plants trees around the world. All sales of the new beer will be donated to Offset.Earth, with every bottle sold resulting in the planting of 50 trees. In total, the initiative will plant the 10,000-tree Drygate Forest, which would be visible from space, as a monumental symbol of the power of craft beer to drive positive change. The Drygate forest will remove up to 122.6 tonnes of carbon from the atmosphere each year, to help fight climate change. Rob MacKay, Creative and Marketing Director at Drygate commented: “With Scorched Earth, we wanted to inspire and galvanise the craft beer community to help support the reforestation efforts following the Amazon fires. We fully believe in the power of craft beer to effect positive change, and the 10,000 tree Drygate Forest will be an undeniable symbol of optimism. We hope this initiative will raise awareness of the invaluable work Offset.Earth is doing, and that we can inspire more people to join its mission for creating a greener world for everyone.” Scorched Earth is a super-limited-edition, 11.5% ABV Islay whisky barrel-aged imperial stout. The bottle features a singed map of the Amazon, with a vibrant green sapling shining through, symbolising our hope that new life will rise from the ashes. Each of the 200 individually numbered bottles are hand-filled, labelled and wrapped. In addition to all the proceeds from the sale of the bottles being donated to Offset.Earth, drinkers will also be given the opportunity to kickstart their own forest,

Page 2: Drink-stinction Rebellion: Drygate launches Europe’s first ... · Scorched Earth is a super-limited-edition, 11.5% ABV Islay whisky barrel-aged imperial stout. The bottle features

with Offset.Earth planting their first 20 trees for free when they sign up using the unique code on the bottle.

In beer we trust… In addition to this initiative, Drygate is today launching its Bearface Trust, a charity fund named for its signature hoppy pilsner, Bearface Lager. From this day forward, the brewery will donate 2p from the sale of every pint, bottle and can of Bearface Lager into a trust which will be used to support Offset.Earth - continuing to champion its

Page 3: Drink-stinction Rebellion: Drygate launches Europe’s first ... · Scorched Earth is a super-limited-edition, 11.5% ABV Islay whisky barrel-aged imperial stout. The bottle features

mission to build a cleaner and greener future – as well as other causes, selected on an ongoing basis. Elliot Coad, co-founder of Offset.Earth comments: “We’re thrilled to be joining forces with Drygate to help people reduce their carbon footprint and help fight the climate crises. Our on-going partnership with Drygate will help accelerate our work, meaning we can have a bigger impact around the world. Every purchase of Bearface Lager will help strengthen our vision of better future”. ENDS

Notes to editors Bottles of Scorched Earth can be purchased from here: https://www.drygate.com/item/71/Drygate/Scorched-Earth.html For more information, images and interview opportunities please contact Liana Maher, Campaign Manager [email protected] 0203 137 9270 Scorched Earth tasting notes Black as pitch, this intense and complex 11.5% stout is barrel-aged in the smokiest Islay whisky casks. Unmistakable aromas of oily smoke, charred wood and peat combine with ripe berry and tobacco notes. Flavours of bittersweet chocolate, espresso and burnt toast are balanced by the chewy sweetness of caramel and dark fruit, with every warming sip. Challenging yet immensely rewarding, Scorched Earth is smooth and full-bodied, and by far the most intensely-flavoured of Drygate’s recent barrel-aged beers. About Drygate Brewing Co Drygate Brewing Co have been making beer in the historic heart of Glasgow since 2014. We brew with open doors and open minds; we believe good beer can come from anywhere, and anyone.

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Collaboration with our community is at its core. The brewers strive to showcase creators of beer, food, art, design, music, comedy and poetry through its products and creative and charitable endeavours. About the Bearface Trust The Bearface Trust is Drygate’s new initiative to help tackle issues faced by the global community. Having previously supported many local causes through fundraising, support, and initiatives like their Can For a Can scheme, Drygate are now looking to prove that beer can be a force for good and affect the whole planet for the better, by committing to donate profits from their flagship lager from this day forward. About Offset Earth Offset Earth is a subscription service which offers patrons the chance to improve their sustainability credentials by planting trees in their name starting at £4.50 per month. Founded in 2019, Offset Earth works with its tree planting partner, The Eden Reforestation Project, to plant millions of trees around the world each month. It is currently supporting their incredible work in Madagascar. Almost 90% of money goes directly to funding these planet saving projects. With the rest, Offset Earth uses it to attract more people to the join the cause and cover a few fees (such as credit card transactions), thus sustaining itself through working closely with businesses who can use Offset Earth as a platform to make their own impact through us.