drink digital updated march 2017
TRANSCRIPT
![Page 1: Drink Digital Updated March 2017](https://reader036.vdocuments.mx/reader036/viewer/2022081521/58ed360b1a28ab19028b45eb/html5/thumbnails/1.jpg)
![Page 2: Drink Digital Updated March 2017](https://reader036.vdocuments.mx/reader036/viewer/2022081521/58ed360b1a28ab19028b45eb/html5/thumbnails/2.jpg)
Death of DMOZ
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Mobile Interstitial Non-Penalty• Not much has changed
• http://searchengineland.com/impact-lack-threreof-googles-mobile-popup-algorithm-268991
• Will Google turn up the dial?
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Unconfirmed Update 1st Feb• Definitely some changes, but not universal
• Most evidence points to Penguin/spammy link-related changes
• Sites that had suffered a penalty some time ago were revitalised
![Page 5: Drink Digital Updated March 2017](https://reader036.vdocuments.mx/reader036/viewer/2022081521/58ed360b1a28ab19028b45eb/html5/thumbnails/5.jpg)
AMP Publisher URL Sharing• Browser URL field shows
Google AMP URL
• Header shows actual URL
• Hold link icon for native sharing functions
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Virtual Office Crackdown?• Change to Google My Business guidelines could
foresee penalties for virtual office locations
• https://support.google.com/business/answer/3038177?hl=en&ref_topic=4540086#address
![Page 7: Drink Digital Updated March 2017](https://reader036.vdocuments.mx/reader036/viewer/2022081521/58ed360b1a28ab19028b45eb/html5/thumbnails/7.jpg)
Nearby & Real-time Maps Info• New features in Google Maps mobile app
![Page 8: Drink Digital Updated March 2017](https://reader036.vdocuments.mx/reader036/viewer/2022081521/58ed360b1a28ab19028b45eb/html5/thumbnails/8.jpg)
Ads Look Less Like Ads
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AdWords Converted Clicks Dies• Retired March 2017
• Check if your automated rules, scripts etc. uses the Converted Clicks metric• Use “Conversions” instead
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Data Studio Limit Removed
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