drift diversity report
TRANSCRIPT
Drift Diversity ReportHow the team at Drift compares to other tech companies on diversity
Keith Pescosolido
My mom immigrated from Ecuador, my dad immigrated from Puerto Rico. Both started small businesses and worked for themselves, and they worked extremely hard. I was always surrounded by this notion that you could create something out of nothing … Without diversity, we miss out on the incredible value and the incredible lessons that people from different cultures and backgrounds can bring to our teams.
-David Cancel Drift co-founder & CEO
“
The people you work with have a huge effect on how you feel about the company you work at.
We recently asked 100 people on Twitter, “What is the MOST important aspect of making a decision on a job?”
More than half responded that it was the people.
Most important aspect when deciding on a job
Team/People
Product/Mission
Salary & Benefits
Job Responsibilities
0 15 30 45 60
56%
20%
16%
8%
When it comes to building an amazing team — a team that’s full of amazing people — diversity is crucial.
Yes, diversity is crucial to company culture, but it’s also just as crucial to a company’s bottom line.
Did you know that companies with more diverse teams outperform companies with less diverse teams?
According to McKinsey research, racially diverse companies are 35% more likely to have financial returns that are above industry norms.
In the US, there’s a linear relationship between diversity and improved financial performance …
For every 10% increase in the racial & ethnic diversity of a company’s senior executive team, earnings rise 0.8%.
At Drift, we take diversity seriously, and we believe in being transparent about our diversity goals as well as how diverse we are today.
So we decided to put together a scorecard to see how we’re doing on diversity compared to other tech companies.
1. Racial Diversity
A 2015 report from The Verge pulled together diversity data from seven top tech companies.
The report found that, on average, 8% of a company’s workforce is Hispanic.
Here’s how Drift compares …
Drift (as of 10/31/2016)
Hispanic employees as % of total workforce
92%
8%
82%
18%
Benchmark (avg. from 7 top tech companies)
Hispanic Hispanic
On average, 23% of a company’s workforce is Asian.
Here’s how Drift compares …
Asian employees as % of total workforce
77%
23%
86%
14%
Benchmark (avg. from 7 top tech companies)
Asian Asian
Drift (as of 10/31/2016)
On average, 7% of a company’s workforce is black.
Here’s how Drift compares …
Black employees as % of total workforce
93%
7%
100%
Benchmark (avg. from 7 top tech companies)
black black
0%
Drift (as of 10/31/2016)
On average, 60% of a company’s workforce is white.
Here’s how Drift compares …
White employees as % of total workforce
40%
60%
32%
68%
Benchmark (avg. from 7 top tech companies)
white white
Drift (as of 10/31/2016)
2. Gender Diversity
According to that same 2015 report from The Verge, the average tech company is 29% female.
Here’s how Drift compares …
Female employees as % of total workforce
71%
29%
64%
36%
Benchmark (avg. from 7 top tech companies)
female female
Drift (as of 10/31/2016)
On average, 71% of a company’s workforce is male.
Here’s how Drift compares …
Male employees as % of total workforce
29%
71%
36%
64%
Benchmark (avg. from 7 top tech companies)
male male
Drift (as of 10/31/2016)
3. Management Diversity
The Verge found that, on average, 79% of a company’s executives, managers, and senior-level officials are white.
Here’s how Drift compares …
% of leadership roles = white
21%
79%
50% 50%
Benchmark (avg. from 7 top tech companies)
white white
Drift (as of 10/31/2016)
On average, 82% of a company’s executives, managers, and senior-level officials are male.
Here’s how Drift compares …
% of leadership roles = male
18%
82%
25%
75%
Benchmark (avg. from 7 top tech companies)
male male
Drift (as of 10/31/2016)
On average, 18% of a company’s executives, managers, and senior-level officials are female.
Here’s how Drift compares …
% of leadership roles = female
82%
18%
75%
25%
Benchmark (avg. from 7 top tech companies)
female female
Drift (as of 10/31/2016)
4. Other Drift Diversity Stats
Our product team is 30% female.
70%
30%
(as of 10/31/2016)
23% of Drift employees have families.
77%
23%
(as of 10/31/2016)
Final Thought:
I was born in Nicaragua and spent most of my life there before coming to the U.S. in 1993. One of the things I’ve learned to appreciate the most is that you have to have diversity in thinking. Technology, startups, progress—they’re the result of mixing together all of these different ideas that come from different places.
-Elias Torres Drift co-founder & CTO
“
Want to learn more about how we approach diversity at Drift? Check out this post from our head of recruiting: “Recruiting with Diversity in Mind”
