dreamweaver : frame your imagination
TRANSCRIPT
- 1. Dreamweaver: frame your imagination Raisa Adiba (RH-59) Tahmid Md. Iqbal (ZR-64) SALWA JANNATUN FARIHA (RH-71) OMER FARUK CHY (ZR-73) ASHIR JAWAD (ZR-75) TEAM 8
- 2. Company over view Target Market numberspositioning Recap of experience recommen dations Presentation summary
- 3. Inception and description
- 4. When? How? Why?
- 5. The dream team CEO & founder Senior photographer & co-founder Senior photographer & co-founder Senior photographer & co-founder
- 6. Close competitors 1. wedding diaries.. 2.Dreamcatchers.. 3. Photography by roopkotha 4.wedding moments
- 7. Target market Big fish Upper middle class Low budget but art - enthusiastic Middle class Low budget but art - enthusiastic
- 8. Standard maintenance : 5% error tolerance Employee satisfaction Average number of clients per day Busiest time of the year
- 9. Strengths weaknesses threats opportunities Swotanalysis
- 10. Market positioning Exclusivity Low price High price Less exclusive (perceptual graph)
- 11. Numbers & figures
- 12. Current market share and business situation 58%23% 10% 9% 2012 2013 end of 2013 2014 end of 2014 Number of events versus years in business 58% = Heard but have not used dw 23% = heard and used dw 10% = Have not heard but used dw 9% = have no idea what Dreamweaver is!
- 13. 69% 62% 47% 60% 23% 12% 12% 40% 31% 33% 67% 20% 0 1 2 3 4 5 6 7 8 CRITERIA EVENTS QUALITY COMPANY PREFERENCE Series 1 Series 2 Series 3 General point of view towards photographers
- 14. packages photography cinematography 1.Economy 2.standard 3.exclusive 4.premium 1.Super saver 2. standard 3. exclusive