September 2015 | CIVIC

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Dreamforce Activation:Generation Tux Launch Initial Recap

Program Objectives

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Launch Generation Tux in an exciting and impactful way – taking the audience full circle from the brand teaser in 2014

Gain PR impressions and social chatter

Reinforce George as a business visionary and leader into what is next

Drive site traffic and registrations

Announce First Couple Contest to the Dreamforce consumer and press audience to drive interest and participation

Gain PR impressions and social chatter

Drive contest interest and site traffic

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Dreamforce Launch Topline Results

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Event Photos

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Expo Booth Experience

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Bow Ties – Approx. 1,872

Gift Cards – Approx. 300

Total GIFs – 571

DF Leads – 790

Expo Booth Experience

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GIFs, Photos, and Print-Outs

Galore!

Roaming Giveaway Experience

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Approx. 2,500 bow ties given

away in Dreamforce

Park

Keynote Experience

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Over 700 Keynote

Attendees

Generation Tux on Social Media

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Generation Tux on SM, cont’d…

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