drapery certification 10.4 - custom decorators · (available to window covering designers-no...
TRANSCRIPT
Drapery
Certification
Overview, Step 1
Welcome to the Drapery
Certification Webinar Series!
• Thank you for joining us today!
• 4 Step Drapery Webinar Series
– Goal: Become proficient in meeting the customers
needs, specifying the right treatments, and pricing
the job out correctly.
Today’s webinar will cover…..
• Drapery Certification Process
• Why Custom Drapery?
• Channels
• Vendor & Resource Information
• Drapery Terminology & Basic Measuring
Drapery Certification Process
• Attend 4-Step Certification Series
• Pass the Certification Test
• After passing the test you will receive
a follow up email by the Drapery
Product Manager
• Sales Manager will put you in
rotation!
Why Should You Sell Custom
Drapery?
• More $$$$$ for you!
– Custom Fabrication 15%
– Hardware & Trim 10%
– DSC Shades 12%
• Add On-Sales
• Full Package Solution
• Differentiate Yourself from Your Competition
Drapery Transforms Rooms
Ready-Made
• No personal design service!
• Machine manufactured & mass produced at 2x fullness
• Lack of quality control
• Packaged for mass merchandising
• Few sizes available
• Less fullness, fewer styles
• No options for design details
• Who will measure and install?
Why Choose Custom?• Expert Designer Service
• Tailored to complement your décor
• Thousands of fabrics to choose from- patterns you won’t find in a retail store
• Made to Exact Specifications-lengths up to 235”
• Handcrafted details with impeccable quality
• Trims and embellishments for true a custom look
Important Reasons for Drapery &
Fabric Treatments
• Designer Beauty
• Soften the room with fabric
• Create balance and proportion
• Energy Efficiency
• Reduce drafts and heat/cold transfer by 10%
• Privacy, view and light control
• Fully functional treatments can be opened or closed for full privacy
• No light gaps on the edges of treatments
• Sheers can softly diffuse sun rays
• Blackout linings are completely opaque
Unlimited ability to enhance décor styles and
design just what the client wants.
Dress the window & complete the room!
History of the CDI Drapery Program
What is offered through the Custom Drapery & Fabric Treatment program?
Drapery Panels Top Treatments Fabric Roman Shades Bedding & Access.
Fabric by the Yard is Available, No Upholstery
Drapery Vendors
• National Fabric and Fabrication
– Carole Fabrics (70% of Sales)
– Kasmir Fabrics
– Robert Allen Fabrics
• DSC Fabric Roman Shades
• Hardware
– United Supply
– Carole Fabrics
Fabricator Options to Meet Your
Expertise and Market Need
Vendors
• Beginner: Carole Fabrics Design Essentials
• Intermediate: Kasmir
• Intermediate/Advanced: Robert Allen
• Advanced: Local Workrooms (by approval only)
All Levels: Carole Fabrics Simplicity by Design(available to Window Covering designers- no Drapery Certification is required)
Price Pt
$$
$$$
$$$$
$$
$1/2
US Channels & Vendors
• Carole Fabric & Fabrication
• Kasmir Fabric and Fabrication (approval by DPM)
• DSC Hi-Tech Fabric Roman Shades
• Hardware– United Supply
– Carole Hardware
• Same as Costco & Home Depot with the addition of Robert Allen
Always refer to Sell Factor Sheets
Custom Decorators Online
• www.customdecorators.com
• Product Training
– Drapery How-To’s
– Vendor Program Info
• Pricing
– Window Sell Factor Sheets
– Retail Fabric Price Lists
• Samples
– Sample Order Forms
US Drapery Vendors
Fabricator Options to Meet Your
Expertise and Market Need
Vendors
• Beginner: Carole Fabrics Design Essentials
• Intermediate: Kasmir
• Intermediate/Advanced: Robert Allen
• Advanced: Local Workrooms (by approval only)
All Levels: Carole Fabrics Simplicity by Design(available to Window Covering designers- no Drapery Certification is required)
Price Pt
$$
$$$
$$$$
$$
$1/2
• 55 years in Design Trade
• Over 10,000 fabric skus
– 95% Fill Rate
• Design Essentials Program
• No COM fabric
• Customer Service team
– CS reps available 8:00am-5:00pm EST
– Dedicated manager inspecting all treatments before shipping
� Largest custom workroom in the US
� Skilled work force - 400+ employees
� Latest manufacturing technology
� Outstanding custom quality
� Dedication to rapid order turnaround
10 to 12 business days from receipt of order
� Ongoing process improvements
� Ongoing quality control improvements
Manufacturing
Fabric Warehouse
Design Essentials Style Guides
• Custom Drapery
• Top Treatment
• Soft Shades
• Bedding
CaroleNet
www.carolenet.com
• CaroleNet Quotes are Required for All Orders
• Never worry about incorrect pricing or including all
specifications.
• You must have your own login and can be obtained
from the Drapery Product Manager
Kasmir Fabrics
• Many more styles and add-on options available with more upscale fabrics
• www.kasmirfabrics.com
• Online Capability- refer to Cheat Sheet and recorded webinar on the CDI site
– Search Fabrics
– Check Stock
– View Fabrication Styling
– Quoting
Robert Allen
• For over 70 years, source for the world’s finest fabrics and the vanguard of innovation
• Comprehensive and selectively edited palettes that draw on the current trends
• Soft Home fabrication
Fabric Brands• Robert Allen
– Selection of fine fabrics for multiple purposes
• Beacon Hill– Exclusive, finely crafted fabrics, trim and home furnishings
– Opulent color palette with elegance
• At Home– Coordinated print and woven collections that offer the latest in design
trends
– Coordinated by color and lifestyle to fit comfortably in the home
– Designer-savvy customer focused
• Dwell Studio– Exclusive design partnership to create residential fabric collections
– Eclectic Modern Graphic prints
DSC Hi-Tech Fabric Roman Shades
• #1 Recommended Roman Shade
manufacturer
• Excellent Customer Service
• Very competitive pricing
• Accepts COM fabric
• Hi-Tech Ultimate Roman Shade
was the 2010 winner of the
WCMA “Most Innovative Overall
Design”
Hardware Vendors
1. United Supply
2. Carole Fabrics
United Supply
• CDI’s #1 Drapery Hardware Vendor
• A wholesale distributor of Kirsch and a fabricator of
Select & Gifer
• Established in 1962
• Corporate office is located in Charlotte, NC
– Five additional branch locations
• Known For:
– Large inventory levels
– Quick shipping times
– Excellent customer service
Carole Fabrics Hardware
• Carole Private Label line
of Six Decorative
collections
• Paris Texas Hardware
• Basic Kirsch rods
• Order on CaroleNet
with treatments
Local Workrooms
• Local workrooms are only available to
designers with approval
• All new designers in the US need to start with
the National workroom
Lets Talk Drapery!
• Multiple Heading styles
• Blind stitched hems at sides, top
and bottom
• Lining options
• Interlining options
• Weighted hems at each seam,
lead and return edge
Custom Quality
Custom Fullness
• 2 to 1: Ready Made
• 2 ½ to 1: Std Custom
• 3 to 1: Always for Sheers
Fabric Width
• Width: A single width of fabric from selvedge edge to selvedge edge (most are 54”, sheers 118”)
Seam Every 50” Flat
Drapery Terminology
• Face Width: Bracket to Bracket or Rod Length; also referred to with Top Treatments
• Return: flat part of drapery that wraps around the end of the rod and conceals the end brackets
• Overlap: the amount of fabric overlapping at center
• Finished Width: Face Width + Returns + Overlap
Panel vs Pair
• Panel
– A single unit
– Recommend ordering a pair vs 2 panels
• Pair
– Two panels that are an exact mirror of each other
with the same width and height.
Type of Drapery Panels
Functional
Traverses and covers the window
completely
StationaryDoes not move; decorative or covers light gaps
Functional Drapery Measuring
Measuring a Functional/Traversing
Treatment
• Step 1 Assess the window• scale, light control, height of ceiling
• treatments in other rooms
• obstructions
• Step 2 Measure Window Inside Casing
• Step 3 Does the Client Want the Drapery to
Stack-Off the Window?
Stack-Off DraperyWindow
Opening
Stack back Rod
Length
24” 21” 45”
30” 23” 53”
36” 25” 61”
42” 26” 68”
48” 29” 77”
54” 30” 84”
60” 31” 91”
66” 32” 98”
72” 34” 106”
78” 36” 114”
84” 37” 121”
90” 38” 128”
96” 39” 135”
102” 42” 144”
108” 44” 152”
114” 45” 159”
120" 48" 168"
104”window
Rod Length = 144”
to stack off the window
What is Finished Width?
• The finished width is the width
of the fabricated drapery from
edge to edge.
– Pair Finished Width = the width of
both panels from edge to edge
– Panel Finished Width = the width
of the single panel from edge to
edge
Calculation: Rod Length + Return + Overlap
Rod Length + Return + Overlap/Ease = FINISHED WIDTH
Example:
Two Way Draw 144” + 4” + 4” + 4” = 156” FW
Step 4 Calculate Finished Width
Rod Length + Return + Overlap/Ease = FINISHED WIDTH
Example:
One Way Draw 144” + 4” + 2” = 150” FW
Returns are determined by your hardware
Window
Measuring Length1. Measure up from the floor
2. Best practice is to measure the
panel to start a minimum 4” above
top of window. You can add height in
consideration of room
room décor and client’s request.
3. Best practice for length is;
� 4” below sill (apron length)
� ½” off floor (floor length)
� 1” – 2” on floor (trouser break)
� 6”-12” on floor (puddle length)
* Any panel length touching floor should be
stationary.
* Panels in the room should start at same
height
Floor
Apron Length
Floor Length
Trouser Break
Puddle Length
4”Above Window Minimum
Measuring Length
• Apron Length
– at least 2” below apron or 4” below sill
• Full length
– ½” off floor
• Trouser Break
– Floor length plus 2”
• Puddle
– Add 6-12” to floor length
Stationary Drapery Measuring
Stationary Drapery Panel Sizes
• Recommended Size: 56” pair or 28” panels
• Budget Friendly & Smaller: 34” pair or 17”
panels• 1 width panels can sometimes be too skimpy!!!!
• Returns are optional
Step 1: Measure the Window
• Up to 60” = 28” Panels
(1.5 widths) *true custom*
• 61” or Larger = 40” Panels
(2 widths)These sizes are recommendations and can be altered based on your client’s preference, room scale, and budget.
Step 2: Choose the Panel Size
Step 3: Determine Hang
Fully taut, Semi-Relaxed, or Stacked
Pulled TautPulled TautPulled TautPulled TautTotally stretched taut on rod
Semi RelaxedSemi RelaxedSemi RelaxedSemi RelaxedCrease between pleats
Stacked PositionStacked PositionStacked PositionStacked PositionFully creased between pleats & stacked
Step 4: Placement
• Work with your client to determine the
amount of drapery to be positioned on the
window and on the wall.
• Considerations
– Obstructions
– Scale
– Height of Ceiling
– Size of Window
Grommet TopGrommet TopGrommet TopGrommet Top
Three Finger Pleat Three Finger Pleat Three Finger Pleat Three Finger Pleat
Inverted Pleat Inverted Pleat Inverted Pleat Inverted Pleat
Natural Pleat Natural Pleat Natural Pleat Natural Pleat
The Below 4 Drapery Styles will generally cover:The Below 4 Drapery Styles will generally cover:The Below 4 Drapery Styles will generally cover:The Below 4 Drapery Styles will generally cover:28282828”””” panel will cover 18panel will cover 18panel will cover 18panel will cover 18”””” –––– 28282828””””40404040”””” panel will cover 20 panel will cover 20 panel will cover 20 panel will cover 20 –––– 40404040””””
Plain Top PanelPlain Top PanelPlain Top PanelPlain Top Panel28” panel will cover 15”– 38”40” panel will cover 42”– 55”
Relaxed PleatRelaxed PleatRelaxed PleatRelaxed Pleat28” panel will cover 22”– 28”40” panel will cover 32”– 40”
Tuxedo Pleat PanelTuxedo Pleat PanelTuxedo Pleat PanelTuxedo Pleat Panel28” panel will cover 22”– 28”40” panel will cover 35”– 40”
Rod Pocket PanelRod Pocket PanelRod Pocket PanelRod Pocket Panel28” panel will cover 28”– 38”40” panel will cover 42”– 55”
Fully Taut ExampleMany options, but most panels are installed with the majority of the panel off the window so that the client does not lose the window view.
Fully Taut Drapery Fully Taut Drapery Fully Taut Drapery Fully Taut Drapery Placement: Placement: Placement: Placement:
5” on Window23” on wall
(no returns back to the wall)
28” Panel Example36” Window
Rod Length = Rod Length = Rod Length = Rod Length = 23” + 23” + 36” = 82”
23” -----5” 5” -----23”
10” -----20”20” -----10”
Semi Relaxed Drapery Semi Relaxed Drapery Semi Relaxed Drapery Semi Relaxed Drapery Placement: Placement: Placement: Placement:
10” on Window20” on wall
(3.5” returns back to the wall)
40” Panel Example66” Window
Rod Length = Rod Length = Rod Length = Rod Length = 20” + 20” + 66” = 106”
Semi Relaxed Example
5” -----15”15” -----5”
Fully Stacked Drapery Fully Stacked Drapery Fully Stacked Drapery Fully Stacked Drapery Placement: Placement: Placement: Placement:
5” on Window15” on wall
(3.5” returns back to the wall)
40” Panel Example66” Window
Rod Length = Rod Length = Rod Length = Rod Length = 15” + 15” + 66” = 96”
Fully Stacked, Pleated Drapery
15” -----18”18” -----15”
Very RelaxedVery RelaxedVery RelaxedVery RelaxedPlacement: Placement: Placement: Placement:
15” on Window18” on wall
(3.5” returns back to the wall)
28” Panel Example66” Window
Rod Length = Rod Length = Rod Length = Rod Length = 18” + 18” + 66” = 102”
Very Relaxed Plain Top
Step 5: Calculate Rod Length
Calculate Rod Length: 12” + 12” + 53”= 77”5” -----12”12”-----5”
Semi Relaxed Drapery Placement:
5” on Window12” on wall
(3.5” returns back to the wall)
53535353”””” WindowWindowWindowWindow28” Panel Example
Recap
1. Measure Window
2. Select Panel Size
3. Determine Hang/Stack
4. Placement on Wall &
Window
5. Calculate Rod Length
Lets Wrap It Up!