Dragon Hall

Business Case

Dragon Hall

Dragon Hall

History & Background

• 1970s a survey of historic buildings recognises the importance of Dragon Hall

• 1983 The Norfolk & Norwich Heritage Trust was formed- restoration, fundraising.

• £400k raised by the trust and £1.4m was secured from HLF

• Refurbishment cost £1.8m

Development of Dragon Hall

• The aim of the redevelopment project was to• Improve accessibility• Provide new interpretation• Develop flexible spaces for events• New catering facilities• Architects – Lucas Hickman Smith, builders

Bluestone, interpretation PLB

Dragon Hall following development

Business Plan

• The original business plan relied on Dragon Hall generating 70% of its income from visitors and 30% from hire activities.

• In 2012 Dragon Hall raised only 5% of its income from visitors/admission but raised

• 35% from weddings • 33% from events, hire and courses• 11% from grants• 6% from shop income,donations & gift aid• 7% from rental income • 3% from formal learning.

2013 – 2015 Business Plan

• Achieve Accreditation.• To significantly increase income through a

range of revenue streams, external funding and sponsorship in order to become financially sustainable.

• To increase visitor numbers and develop existing and new audiences.

• To improve the volunteer programme in order to attract and retain volunteers.

Sustainability

• Dragon Hall’s main income stream is weddings.

• This has been achieved over some years and has involved investment in skills, training, equipment and marketing.

Sources of Income

• Dragon Hall is constantly trying to increase income through other income streams such as events.

• We are looking to increase income through income streams such as music events.

• Grants and trusts – important to Dragon Hall.• Challenges of maintaining a grade I listed

building.