draft final of ganges information & communiction strategy - 14. 03. 2012
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Draft final
Communication and Information Strategy for the Ganges Basin Development
Challenge Program
Introduction:
The knowledge management strategy for the Ganges Basin Development Challenge is based on
four broad core themes:
Electronic information and communication platforms Scientific and popular documentation and publications Mass awareness tools Capacity building, particularly for farmers and providers of knowledge, to ensure the
application of new knowledge, technologies and understanding of complex systems
The communication and information strategy is designed to ensure coordination of efforts and
application of learning from the Challenge Program for Water and Food (CPWF) in the Ganges
Basin It is therefore a research management tool with an impact orientation
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3. To improve water governance and management for resilient production systems4. To assess the impact of anticipated external hydrology changes on water resources in the
coastal zone of the Ganges.
5. To enhance impacts in Bangladesh and India through stakeholder participation, policydialogue and effective coordination among other Government, NGOs, CGIAR and donors
sponsored projects and programs in the Ganges BDC research Program.
The program will primarily work in areas of fresh water/brackish water interface in South East
Bangladesh. Each objective provides the research focus for a set of five integrated projects as listed
below:
G1 - Resource profiles, extrapolation domains, and land-use patterns, led by IRRI
G2 - Productive, profitable, and resilient agriculture and aquaculture systems, led by IRRI
G3 - Water Governance and Community-based Management, led IWMI
G4 - Assessment of the impact of anticipated external drivers of change on water resources of
the coastal zone, led by IWM
G5 - Coordination and Change Enabling led by WorldFish Center Bangladesh
The Ganges BDC Communication and Information Strategy1
The objective of this strategy is enhancing impacts in Bangladesh and India through stakeholder
participation, policy dialogue and effective coordination among other Government, NGOs,
CGIAR and donor sponsored in the Ganges BDC research Program. It also promotes through
di t d t hi ff t ti l d hi d i ff ti i ti
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Internal communications will be directed at G1-G5 partners and direct program implementers.
It includes a wide range of electronic, face-to-face, printed media, field-trip and workshop
interactions within the program.
External communication will be directed at donors, government, policy makers, NGOs and
farmers whose work and lives are connected to the CPWF work in the Ganges Basin and
beyond. It will also include a wide range of electronic, face-to-face, printed media and
workshop interactions at the local, national as well as international levels.
The Ganges BDC information and communication strategy will be coordinated and implemented
by G5 cooperation with CPWF management and individual projects is integral to the success of
the Ganges BDC. The outcome logic model (OLM) worksheet indentifies communication
activities as necessary to bring about change along each three outcome pathway, with actors
including (i) Ganges BDC project research team; (ii) Government, and particularly influential
policy makers; (iii) development actors making large scale investments in the coastal regions of
Bangladesh and India.
The Ganges communication strategy is linked to and based on information and guidance from
the global CPWF Information and Communication Strategy. As such, the Ganges BDC
Information and Communication strategy should be seen as a part of a coherent strategy that
contributes to the global unifying CPWF IC strategy.
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1. Collecting and sharing information that is produced by different actors (use of repositoriesfor documents, videos, pictures, presentations, etc.)
2. Supporting the use of tools to improve communication across the program (e-letter,yammers, social media)
3. Supporting monitoring and evaluation processes as a way for internal communication andlearning (outcome logic models, reflection workshops, reporting, etc.)
A Program/Project communications timeline could give us an idea how different
communications needs are required at different stages of the program. As the communicationtimeline partner engagement will start from the early stage of the program. After engage the
partners step by step will communicate about the project, document processes, outputs,
learning etc, and at the end communicate the science.
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2nd draft Comm. Strategy for GBDC Page 5
Audiences, Messages, Interventions and Expected Changes for GBDC
Target & Specific audiences of
Ganges BDC
Our Messages Expected Changes Interventions
CPWF Ganges BDC (IRRI, WFC, BFRI,
CIBA, BRRI, BRAC, CSISA, USAID,WB/STRASA (Partner NGOs & ORGs)
CPWFGanges is a movement of shared
interests. We are all a part of a sustainablecommunity and everyone has a role to play
in advancing our messages. This is the way
we work.
Collaboration on developing and sharing new
technologies for increased food production,improved income generation and improved
diet for Ganges basin people, as well as
modeling new technologies as lessons
learned in other basins.
Actively engage, support and promote:
Publications (books, scientificarticles) E-Letters Thematic Working Groups Joint planning
Government, particularly influential
policy makers (MOA, MOFL, DOF, LGED,
DLF, parliamentary standing committee,
MOEF, FD, DOE, MOYS, MOWR, BWDB,
WARPO, Prime Ministers Office.
There are enough natural resources from
river basins to meet the demands of global
populations in the 21st Century if they are
managed differently. Major improvements
in productivity can contribute to
strengthening local livelihoods and povertyreduction while still providing a wide range
of industrial, environmental, energy and
other benefits.
Policy support for collaborative institutional
arrangements that cross sectors and national
boundaries that support effective and
equitable natural resources management.
Structural policy formulation for promoting
resilience and combating the BasinDevelopment Challenge induced.
Providing policy makers, their advisors,
influencers, with:
Policy briefs containingoutputs of G1-G5
Stories from the Field
Opportunities forpersonalized field visits
Press releases/interviews Phase 1 and 2 project
summaries
Briefing notes Source books Outcome stories Most Significant Change
stories
Policy success storiesGovernment, development
partners/bank, NGOs, private sectorsinvestors
(IRRI, WorldFish, BFRI, CIBA, BRRI,BRAC,
CSISA, USAID, WB, STRASA)
We have a range of tools, approaches and
technical solutions to advance these ideas.We can demonstrate that these work and
can be replicated. In addition, we have the
expertise and a wide network of partners in
which you can invest.
Stakeholders receive and use the research
outputs and new technologies on a widescale.
A wide range of communication
products including: Press releases/interviews Publications (books, scientific
articles)
Video Flyers/promotional
materials/corporate branding
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2nd draft Comm. Strategy for GBDC Page 6
Brochures Events Slides/presentations Website/Twitter/Facebook/bl
ogs/LinkedIn
PhotosPartner organizations
(Farmers, Fishers, womens associations,
CBOs, KI, Local leaders, local private
seed producer) , NGOs, religious leaders
(Imam, priests of other religious groups),
extension workers (GO, NGO)
We can link you to development investors.
We can prove this is what works.
Implementing organizations will use research
outputs, new technologies, capacity building
and empowerment interventions.
All farmers will increase productivity and
profitability. Single crop producers will become
double/ triple crop producers.
Agriculture companies increase sales and
revenue.
Improved nutrition, education and health care.
A diversity of practical field-level
strategies including:
Technologic specific trainingand demonstrations
Publications (books, scientificarticles)
Video Repositories/data
management/information
management/document
repositories
Flyers/promotionalmaterials/corporate
branding/presentations
Brochures Press releases/interviews Awareness-raising events
Media
(Local media, news agency, national
media, journalists at local and national
level, internet service providers, cable TV
networks)
There are exciting changes taking place in
the Ganges Basin that are affecting the
lives of millions: there is a story to be told!
Success/outcome story repeated in various
multi-media format creating reinforcement
for new behavior adoption
Media opportunities will include:
Opportunities forpersonalized field visits
Stories from the field News Press releases Press clippings Promotional materials Fact sheets
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2nd draft Comm. Strategy for GBDC Page 7
Researchers/
Academics
(Universities, BFRI, BFRF, NGOs, research
for development programs dealing with
cropping systems
Look at the way we do things. If you like it,
come and join the network. This can be a
mutually beneficial/symbiotic relationship.
Active participation in and be recognized for
the development of new and exciting
technologies that contribute to the economic
and social development of the Ganges Basin.
Greater participation leveraged
through:
Directors Blog Blogs by researchers Key message posters Blogs by young professionals
that inspire action
Next steps/networkopportunities: mentor and
contact lists, fellowships,
internships, fieldwork
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Key Information and Communication Components
The interventions that support the GBDC communication and information strategy can be
grouped into four key components that provide a pragmatic framework for implementing the
strategy. Each component is made up of a number of activities, consolidated in the work plan
summary.
Electronic information and communication platforms
Develop and maintain Ganges Basin Website Develop and maintain Ganges Basin Wiki Produce Quarterly newsletters Using YouTube, Face book, Yammer, CG space etc to disseminate information
Scientific and popular documentation and publications
Produce key radio and video productions documenting GBDC activities Produce range of written products documenting GBDC activities Produce scientific articles and publications on research outputs
Mass awareness tools
Implement national level open workshops on GBDC progress
I l i l l l i k h d i i
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plan will include continuous monitoring of progress throughout the program, which may include
midterm evaluation, based on both quantitative and qualitative methods and information.
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2nd draft Comm. Strategy for GBDC Page 10
Detailed Communication and Information Work plan
Table 2
CPWF Ganges Basin Development Challenge Program
Communication Strategy Implementation Plan, March 2012
2012 2013 2014
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
No. Activity/MilestoneM
1
M
2
M
3
M
1
M
2
M
3
M
1
M
2
M
3
M
1
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3
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1
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3
M
1
M
2
M
3
M
1
M
2
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3
M
1
M
2
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3
M
1
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2
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3
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M
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3
A Develop Communication Strategy
A1 Develop draft Communication strategy
A2
Facilitate workshop to share the draft strategy with
G1-G4 partners for input
A3Share draft communication strategy with CPWF & WFmanagement
A4
Share the draft final strategy with Ganges project
people for their input
A5
Implement Ganges information & Communication
Strategy
A6 Revise Ganges I&C strategy
A7 Update and finalize the strategy
A8 Implementation of Ganges I&C strategy
1. Establish Electronic Platforms
Develop Ganges BDC website
1.1
Preparatory works for developing Ganges BDC
website
1.2 Provide regular oversight to website development
1.3 Launch Ganges BDC website
1.4
Upload project progress, outcomes, success stories in
the website
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2nd draft Comm. Strategy for GBDC Page 11
CPWF Ganges Basin Development Challenge Program
Communication Strategy Implementation Plan, March 2012
2012 2013 2014
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
No. Activity/Milestone
M
1
M
2
M
3
M
1
M
2
M
3
M
1
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2
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3
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1
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Establish Ganges Wiki
1.5
Develop and agree upon the content and layout of the
Wiki
1.6
Establish timing for and implement orientation
training on Wiki and website to G1-G5 project staff
and key partners
1.7
Regularly update the Wiki and websites with project
documents, progress reports, local events, news and
case studies
Develop newsletter for Ganges BDC
1.8
Draft design and frequency of Ganges newsletter
developed and agreed upon
1.9
Produce and distribute electronically and hard copies
of a [Quarterly] newsletter with updated GBDC
information, progress, stories, basin developments
and other basins updates
2. Develop, document & published most significant change stories
2.1
Organize write shop for to develop the most
significant change stories
2.2
Peer review meeting by G1-G5 to develop/produce
MSC stories and scientific articles (Quarterly)
2.2
Produce MSC stories and scientific articles by the
scientists (G1-G5)
2.3
Develop and agree upon list and timing of key
concepts for radio and video productions to documentGBDC activities.
2.4
Develop and agree upon list and timing of concepts
for written products documenting GBDC activities
2.5
Publish the MSC stories and scientific articles in
journals and report to the media
2.6 Organize National level workshop for sharing research
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2nd draft Comm. Strategy for GBDC Page 13
CPWF Ganges Basin Development Challenge Program
Communication Strategy Implementation Plan, March 2012
2012 2013 2014
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
No. Activity/Milestone
M
1
M
2
M
3
M
1
M
2
M
3
M
1
M
2
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3
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4. Capacity Building training (Gender, M&E,
Communication, Adaptive management)
4.1
Develop SOW for consultant company for the design
and provision of training and award contract
4.2
Implement training program with G1-G5 partners and
local level partners
ME Develop Monitoring and Evaluation System
ME1
Draft monitoring and evaluation plan, processes and
timing
ME2 Review plan, revise and finalize with GBDC partners
ME3 Regularly monitor all activities
ME4 Coordinate, finalize and submit 6-month reports
ME5
Develop TOR for Interim evaluation, award contract
and oversee implementation of IE
ME6 Present the IE report to key stakeholders
ME7 Coordinate and finalize GBDC final report
ME8 Organize seminar for sharing the lessons learned