draf1 achieving slimness

8/4/2019 Draf1 Achieving Slimness

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Lecturer: Assoc. Prof. Dr. Norjaya

Group Presentation for ZCZD6723 - Consumer

Behavior

Group member:

Ahmad Padhli A Rahman ZP00848

Mohd Khairul Amiri Che Man ZP00851Mohd Fairos Asillam ZP00856


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Case Background

Case Issue

Consumer Behavior Issue

Answer the Questions


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Case Background

Study on consumer perceptionsaffect or self-concept towardcertain request;Contribute high income to the StateUncontrolled product role andregulation to enter the market; and

Less involvement and controlled by


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Consumer Behavior:

Learning

Perception

Attitute


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Questions

Q1: How does perception affect the quest for an ideal weight?Healthy concern or Awareness;Built-in Image;Social standard;More product adv


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Questions

Q2: What are the motives that drive purchase of weight loss product?Why do these seem to be universal (Taiwan, Thailand, China and Brazil)?Why would people buy products that they really dont believe will work?

Gain an Ideal Weight in Fast Track;Socially Acceptance;Gain desire Image

More information from AdvertisementMentoring by Models

... Without think the consequences happened.Healthy, good looking image, local social standard acceptance and many offered onmedicated product advertised with tremendous features and at very value price.Every people have its own perception and knowledge of certain product and services

to fulfil their personal request. Due to living style and fast moving countries, everyoneis getting weight increase and less exercise.


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Questions

Q3: How do self concept and the search for an ideal weight interactwith each other?The self concept implies independent thinking person. Suchpersons does some searching any information regardsproduct and hear the advice of every one provided to him/herand after that they use to take decision from his/her will

power of independent thinking. In my view their decisionsmostly are correct and provide the way to others. That arehow they interact with each others.

Value expressive by the product for the consumer to consume.Relate: self image, ...


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Questions

Q4: How do group influences affect ones perception of the idealweight and decision to purchase diet product?Equality standard group life style;Mentoring;Emotional perception;Frequent meeting and discussing issue; and

Group experience and knowledge.


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Questions

Q5: How could attitudes toward what is the ideal weight be changedso that a size 14 for women is perceived as average?


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Questions

Q6: Should government agencies take greater role in policing thisindustry?Yes, empowered agencies to enrol enforcement;Yes, must get approval and concerned from government;Yes, sample or product before going to market must getclinical advised; and

Yes, strictly punish and rise high fine.


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Questions

Q7: Answer the writers question about whos to blame. What can orshould be done to prevent another Redux, fen/phen, or PPA debacle?

Consumers: due to a life style in order to consume certain productor services in the market.Principle of Product: An ethical product mainly for gain profit

without aware of products consequences cause of drug containsitems.Enforcement Body: Not committed well on monitoring thoseprinciples and may be due to governments policies granted notenough for empowered them.Government Policy: Related to a certain policy might tighten drug

contains item for comprehensive checkout and regulate.

draf1 achieving slimness

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