dr. peter ruppel, bitplaces, local web conference 2014
DESCRIPTION
Die Präsentation von Dr. Peter Ruppel bei der Local Web Conference 2014TRANSCRIPT
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L O C A L W E B C O N F E R E N C E 2 0 1 4
D R . P E T E R R U P P E L
GEOFENCES
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LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute?
LOCATION TRACKING, GEOFENCING & CO Was bedeutet dies für den Nutzer?
WHAT'S NEXT App gut, alles gut?
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Netzbasierte Positionierung
1. GENERATION 3. GENERATION 2. GENERATION
LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute?
Gerätebasierte Positionierung
Background-Tracking
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LOCATION-BASED SERVICES & POSITIONING Wo stehen wir heute?
GP S Cel l-ID
Accelerometer Gyroscope
Magnetic Field
Bluetooth
NF C
A-GP S
W IF I GSM
UMTS
LT E
RSS-Fingerprinting EO TD
UTDoA
Cel l-ID-TA
GLONASS
CDMA
Inertial
W IF I LCI
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LOCATION TRACKING, GEOFENCING & CO Was bedeutet dies für den Nutzer?
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Location-based Messaging
Mobile Prozessautomatisierung
Mobiles Targeted Marketing
Customer Analytics
LOCATION TRACKING, GEOFENCING & CO bitplaces.com
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Geo-Insights Besucher-Trends
Location-based Messaging Komplexe räumlich-zeitliche Trigger
LOCATION TRACKING, GEOFENCING & CO bitplaces.com
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SDKs iOS & Android
Ecosystem Partner-Channel, Cross-App-Promotion
LOCATION TRACKING, GEOFENCING & CO bitplaces.com
WHITE LABEL SDK
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WHAT'S NEXT App gut, alles gut?
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V I E L E N D A N K !
P E T E R @ B I T P L A C E S . C O M