Discussing climate science at

Science and Discovery Centres

Dr Penny Fidler, CEO

60 organisations

20 million participants every year

385,000 participants every week

ASDC VisionA society where people are intrigued, inspired and

involved with the sciences

ASDC Mission

To bring together the ASDC membership to play a strategic role in the nation’s engagement with

science

Eden Project

Atmosphere: Science Museum, London

The issue of Trust

Where is the information from?

Do I trust the source?

Does the information ‘feel’ right?

There are plenty of mis-matches which undermine trust

If it’s that bad, why aren't the Government

doing something

If the problem is a big as they say, how can changing a few light

bulbs help…?

My energy company is telling me to reduce the amount of energy I use … but surely they want me to use lots so they make

money…?

What can we all do better together?

20 million participants every year

Thank you

Dr Penny Fidler

www.sciencecentres.org.uk

Where are they initially – their beliefs and values. This

Carbon as a metric, and carbon literacy

•For every km in a smart car, 100g CO2 emitted•A pint of milk – 7km•A pint of orange juice – 30 km•A kilo of UK tomatoes in March – 500km•A kilo of bananas – 5km•Flight from London to Glasgow – 5000km