dr. kherri abdenacer 2014/2015 1 ecole des hautes etudes commerciales
TRANSCRIPT
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Dr. KHERRI Abdenacer 2014/2015 1
ECOLE DES HAUTES ETUDES COMMERCIALES
MARKETING FONDAMENTAL
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ECOLE DES HAUTES ETUDES COMMERCIALES
SEANCE N° : 02
Les concepts clés du marketing
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ECOLE DES HAUTES ETUDES COMMERCIALES
1. Besoins, désirs et demande.
2. Marché, offre et échange.
3. La concurrence.
4. La valeur.
5. La satisfaction.
6. Le marketing mix.
PLAN DE LA SEANCE
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ECOLE DES HAUTES ETUDES COMMERCIALES
1. Besoins, désirs et demande.
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
Le besoin est un sentiment de manque
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
J’ai soifBesoin
1 2 3 Désir
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
2. Marché, offre et échange.
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
3. La concurrence.
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
4. La valeur.
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
5. La satisfaction.
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
6. Le marketing mix.
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ECOLE DES HAUTES ETUDES COMMERCIALES
Le marketing mix
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ECOLE DES HAUTES ETUDES COMMERCIALES
Fin du cours
« Les concepts clés du marketing »
Si vous avez des questions, vous pouvez les poser ...
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ECOLE DES HAUTES ETUDES COMMERCIALES
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ECOLE DES HAUTES ETUDES COMMERCIALES
Source : http://www.youtube.com/watch?v=U-bh1rmnX4Q
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ECOLE DES HAUTES ETUDES COMMERCIALES
Fin de la séance
Merci pour votre attention