dr justy range - farmer's weekly · dr justy range development manager, freshmark systems...
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DR JUSTY RANGEDevelopment manager, Freshmark Systems
‘FRESH PRODUCE TRADE AND THE FOURTH INDUSTRIAL REVOLUTION’
10 JULY 2019PREMIER HOTEL O.R. TAMBO
JOHANNESBURG, SOUTH AFRICA© DR JUSTY RANGE
Fresh produce trade and the Fourth
Industrial Revolution
13th Agribusiness Africa Conference
Johannesburg 2019
Presented by: Dr J Range
WHO IS FRESHMARK SYSTEMS?
Fresh produce trade and the Fourth
Industrial Revolution
Socio-Technical
Who owns the “middle bit”?
Mandate Tension
Macro Micro
A virus …
SMART?13th Agribusiness Africa Conference
Johannesburg 2019
Presented by: Dr J Range
How to integrate development agriculture into
formal value chains
ensuring sustainability, scalability and growth.
P:p:T
50 : 35 :15
40 : 40 : 20
70 : 20 : 10 < SA FP MARKET
10 : 30 :60 < UBERLITES
SMART?
Fresh produce trade and the Fourth
Industrial Revolution
Socio-Technical
Who owns the “middle bit”?
Mandate Tension
Macro Micro
A virus …
SMART?13th Agribusiness Africa Conference
Johannesburg 2019
Presented by: Dr J Range