Personalised Travel PlanningProven behaviour change methodology for cities

Paul Curtis - LEPTSmart Metropolis, Gdansk – 21 to 22 November 2013

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Furthering the London Mayor’s Transport Strategy in cooperation with EU partners

Services EU funding and bidding EU best practice EU project management

Urban transport themes Walking, cycling, urban realm Road safety, travel planning, behaviour change Electric vehicles, freight and logistics

LEPT

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Increasing urban populations apply pressure on transport infrastructure & services, causing congestion and poor air quality

Common need for modal shift away from car use and towards cycling and other sustainable modes

Behaviour change programmes offer cost effective solutions for achieving modal shift

Most effective when alternative modes and infrastructure are available: Combining ‘hard’ and ‘soft’ measures

Personalised Travel Planning - Rationale

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Proven behaviour-change methodology reducing car trips increasing cycling, walking, public transport and car-sharing

PTP projects in UK typically lead to 10% reduction in car use Reductions in Co2 emissions, congestion PTP is also a tool for community engagement, helps to

tackle social exclusion, improves public health and access to employment

Typical target audience: households Before and after surveys allow accurate evaluation of modal

shift and Co2 reduction PTP is transferable to European cities

Personalised Travel Planning

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Households in urban areas identified which have a high propensity to cycle, walk, use public transport more

Socio-demographic data Alternative modes, PT routes, cycling infrastructure, bike sharing…

Typically sites of 10,000 households chosen Welcome postcards alert households to the project PTP brand developed Local field office gives presence and identity Teams of PTP advisors trained on interviewing techniques

and open questioning of residents

What is PTP?

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Begin with personal contact, on the doorstep, to identify and meet needs for behaviour change, and to motivate people to think about their day-to-day travel choices

What is PTP?

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

This initial contact enables the target population to be 'segmented' into three main groups

existing regular users of sustainable travel modes non-regular users of sustainable travel but who are interested in

receiving information on alternatives to the car those who are not interested in taking part.

Participants in the 'interested' group are asked open questions and receive tailored information and services to change travel behaviour

local travel information materials, events, competitions, prizes cycle training, led-rides, bike maintenance discounts on public transport and bike equipment

What is PTP?

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Have you considered cycling to work?” “Yes, but it’s been years since I used my bike, I’m not sure about routes or safety on roads” “Would you like information on cycle training, route maps & discounts at local cycle shop” “Yes please!”

The requested items are assembled into personalised packages and delivered to the households

Supportive awareness-raising continues in the area to maintain momentum: PTP champions run social media campaigns & competitions

Before & after monitoring of sample households Behaviour change more likely than general campaign

Personalised Travel Planning

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Typical reduction in car use of 10% Programmes can have different mode focus Transferable methodology to European cities and other

target audiences

PTP modal shift in the UK Households Cycling Walking PT Car

Peterborough 30,000 +20% +14% +33% -9%

Worcester 23,500 +0% +12% +17% -7%

Exeter 25,000 +33% +15% +10% -13%

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Personalised Travel Planning for Cycling

PTP-Cycle Project

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

PTP-Cycle delivers an integrated programme of Personalised Travel Planning (PTP) initially across 6 EU cities in selected residential areas, workplaces and universities

Prove PTPs achieve significant modal shift away from car use and notably towards cycling amongst 3 target audiences and different countries

63,000 individuals participating in PTPs Modal shift impact monitored and evaluated Release public and private sector investment through

evidencing, business cases and Cost Benefit Analysis

Summary

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

LEPT (UK) – Coordinator Burgos (ES) UIRS (SI) Antwerp (BE) Riga (LV) Polis (EU) Traject (BE) Sustrans (UK)

Partners

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

Transferable methodology and toolkits to be made available to cities across Europe

Supported by PTP Training Programme for 60 EU cities to build capacity and support amongst officers and politicians

10 EU cities to be mentored by PTP-Cycle 2014-2016 to be given hands on support in developing PTP programmes

Contact Paul Curtis to register your interest or for more information

Invitation to get involved

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013

PTP-Cycle Project Coordinator

Paul Curtis

London European Partnership for Transport

T: +44 (0) 20 7934 9536

E: paul.curtis@lept-eu.org

W: www.ptpcycle-europe.eu (goes live December 2013)

Contact

IEE/12/803/SI2.644756 PTP-Cycle 2013-2016

21-22 November 2013