Gutter Drop Cap Leading text

Side Bar

Page numberBody textPulling quoteBy-line

White space

article title

Caption

Anchor

DPS Analysis: Second Magazine - NME

• Bands featured have a TV show

• Target audience: late teens – mid 20s

1) How does the choice of band featured in the article suggest who the target audience will be?

2) What type of language is used in the article? Give examples of words or phrases which are specific to the style of the magazine

•Informal language with no use of colloquial language“Go on TOTP and be patronised by someone so vacuous she's named after two kinds of vegetarians (sorry, Fearne Cotton)”

3) How is colour used?

•Main colour scheme:RED – main points, anchorBLACK – article title, leading text, pull quote, captions, body textWHITE – background, body text inside the side bar

•Really simple – like the front cover

•Consistent

4) What style of text (font type/colour/size) is used? Is it similar to any other pages? What does it say about the image of the magazine and the audience?

Order of importance

•Article title – most important to attract the reader.Body texts – least important to attract the reader.

•Very simple and straight to the point

5) How is the double page spread laid out? How much of the pages are taken up by images and how much by text? How does this reflect the audience? What do they value?

•Set out in a ‘C’ shape

•Images is equal to articleOR•Values the article more as the images

6) What tone is the magazine using when addressing the reader (as a close friend, a member of an 'in' crowd or an informed intelligent fan?) - provide evidence

•A member of an ‘in’ crowdOR•An informed intelligent fan

•Informative and dedicated

7) How is the artist/band presented to the audience through the images? You may wish to carry out a textual analysis.

•‘Rock-hard’ people

•Like the popular kids in school

8) How does the style of the article match the style of the front cover?

•Same colour scheme – shows brand

•Same San serif fonts used

•Different values:DPS – values textFront cover – values images

•Different eye flow:DPS = 'C' shapeFront cover = 'S' shape

9) Does the article demand any prior knowledge? Give examples.

•Not that much prior knowledge is needed

•Good for the people who have not heard much of the bands featured