Downtown Vista… Cool Place, Warm Welcome

Main Street 25 Years in the Making

“Be the Change You Want to See”

About Vista and Downtown

•Located Between Oceanside, Carlsbad, San Marcos and Escondido

•Vista 18.6 Square Miles

•Population Estimate 96,000

•Central Vista BusinessImprovement District (BID Fees assessed)

•Approximately 220active businesses in thedowntown BID zones

VistaDowntown

•Less ½ mile walk-able Main Street

•Mass transit Sprinter Rail stops on Main Street

•Mix of hometown and commercial restaurants

•Tasting rooms and drink establishments

•Unique hometown shopping places

•Upscale (upgrading) Brand Cinepolis Theater

•Dessert, Ice Cream, Candy, Pizza Places

•Crunch Gym, Health Store, Hardware Store

Why are Main StreetPrograms Important?

•As a unique preservation-based economic development tool, the Main Street Four Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.

•The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.

•The following four points of Organization, Promotions, Design and Economic Restructuring has helped Vista economically behind the scenes!

Organization

•NetworkingCollaborating with other Main Street directors and staff from North County and others with ideas for growing our Downtowns. We work with our Chamber of Commerce, City and merchants. NCAN…

•EducationCalifornia Main Street Alliance conference allows us to not only learn but to promote Downtowns that will enlighten the entire city. Next year’s conference will be hosted in Oceanside.

•Consensus for New NeighborsContinuing to have positive conversations with downtown merchants and supporting new neighbors at other events by volunteering with Roddy from The Flying Pig and Keith from Partake Gastro Pub.

Promotions

•Health & Safety Day

•St. Patrick’s Parade & Festival

• Taste of Vista

• Vista Rod Run

• Alley Art Festival(Partner Vista Art Foundation)

•Winterfest & Christmas Parade(Partner Chamber)

•BBQ, Strawberry, Brews, Alley Art

Design

•Received $30,000 GrantGrants obtained, funds private projects like lighting for our alleys, murals, technology, American flags and equipment that can be shared with other organizations.

•Façade ImprovementWe work with the City and merchants like long time Village Café on improving the exterior of their restaurant building. We currently have 4 projects for this fiscal year.

•Alley Art FestivalWe support other Non-Profits like the Vista Art Foundation to help produce the Alley Art Festival to bring art not just to our town but to be a catalyst for art in all of North County.

EconomicRestructuring

•RecruitmentWe assist with businesses inquiries to fill empty locations and bring positive influence about our downtown.

•Reaching OutWe support the City’s efforts with new neighbors like the Flying Pig and Belching Beaver by offering the owners positive downtown support before and after they move in.

•CommunicationsWe work with merchant concerns with the City Streetscape road improvements. We help provide communication to misunderstandingsabout projects. The City does a great a job finding businesses &developers but sometimes they look to Main Street for local support.

Little StuffMatters

• Facebook & Social Media

• Graffiti Watch

• Lighting Watch

• Homeless Watch

• Merchant Questions & Concerns

• Patron Relations

• Neighborhood Watch

• Trash Watch

Follow us on Facebook #downtownvista

Main Street Programs strategically

support and grow the economic base

of Vista & North San Diego County.