downtown revitalization: salem's story

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MAPC Council Meeting October 26, 2010 Lynn Duncan, AICP City of Salem, Downtown Revitalization Salem’s Story

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Page 1: Downtown Revitalization: Salem's Story

MAPC Council Meeting • October 26,

2010Lynn Duncan, AICP City of Salem,

Massachusetts

Downtown Revitalization Salem’s Story

Page 2: Downtown Revitalization: Salem's Story

Revitalization Strategy

1. Bring housing downtown2. Grow employment base3. Increase cultural tourism4. Expand retail and dining options5. Improve downtown amenities Preserve the unique

historic character

Page 3: Downtown Revitalization: Salem's Story

1. Bring housing downtown

Zoning ordinance changed Existing buildings - 1 space per unit - on site

or in a facility within 1,000 feet New construction - 1.5 spaces required on

site

No spaces requiredfor commercial uses

Page 4: Downtown Revitalization: Salem's Story

Derby Lofts • Completed in 2006• 54 condominiums• $270,000-$580,000• 81 parking passes• 15,000 sf retail ($16 psf)

Page 5: Downtown Revitalization: Salem's Story

Latitude • Completed in 2008• 20 condominiums• $180,000-$320,000• 20 parking passes• 3,000 sf retail ($14 psf)

Page 6: Downtown Revitalization: Salem's Story

Washington at Derby • Completed in 2009• 31 rentals• $1,500-$2,500• 36 parking spaces• 7,000 sf restaurant

Page 7: Downtown Revitalization: Salem's Story

50 St. Peter • Completed 2010 • 23 rentals• On and off site parking• 3,000 sf restaurant

Page 8: Downtown Revitalization: Salem's Story

2. Grow employment base

• Court and related businesses and customers are critical to downtown market

• Built on land donated by City (former “East Ramp”)

Page 9: Downtown Revitalization: Salem's Story

3. Increase cultural tourism

PEM expansionsupported by City

Addition constructed on Liberty Street

Page 10: Downtown Revitalization: Salem's Story

4. Expand retail and dining• Retail Market Study undertaken. Now being implemented• New businesses continue to open in 2010• 9 restaurants/

cafes • 11 retail shops• Over 200 new jobs

Page 11: Downtown Revitalization: Salem's Story

5. Improve downtown amenities• Essex Street Pedestrian

Mall needs redesign• Joint effort with PEM and

Salem Partnership underway

• Applying to Smart Growth Alliance for technical assistance

• Visioning sessions planned

Page 12: Downtown Revitalization: Salem's Story

5. Improve downtown amenities

• Perceived shortage of parking

• Working Group created

• Comprehensive Parking Study completed

• Implementation begun

Page 13: Downtown Revitalization: Salem's Story

Key to Salem’s Success

• Develop and implement plans

• Leverage unique assets

• Build partnerships

Page 14: Downtown Revitalization: Salem's Story

Thank you

City of Salem, Massachusetts978 [email protected]