Download - Zhao Jiahui
![Page 1: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/1.jpg)
Zhao JiahuiSPORTS BRANDS
![Page 2: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/2.jpg)
Contents Introduction -Adidas -Nike -Reebok Timeline Key People Advertisements Annual Reports Sponsorship Environment and Ethical Issues Conclusion Reference
![Page 3: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/3.jpg)
Adidas AG
Headquarters: Herzogenaurach, Germany Portland, Oregon, USA
![Page 4: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/4.jpg)
Nike, Inc.
![Page 5: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/5.jpg)
Reebok International Limited
![Page 6: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/6.jpg)
Timeline
1920Adi Dassler makes his first shoes
1949On August 18, Adi Dassler first registers
1996In Atlanta Olympic Games become the best in the world.
1964Nike's predecessor, Blue Ribbon Sports, is incorporated in Oregon.
1988The famous tagline, "Just do it", is introduced
2003on July 9 , Nike acquires Converse for $305 million.
1890Joseph William Foster and his sons started the shoe making.
1982Reebok introduced the first athletic shoe.
2006In January, adidas AG acquired Reebok.
![Page 7: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/7.jpg)
Key People Positions Brands
Co-founder Co-founder & Chairman
CEO
Adidas
Adolf Dassler Igor Landau Herbert Hainer
Nike
Bill Bowerman Phil Knight Mark Parker
Reebok
J.W. Foster
Paul Fireman
![Page 8: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/8.jpg)
Advertisement
A Nike commercial with Kobe Bryant, Cristiano Ronaldo, Roger Federer, Maria Sharapova, Manny Pacquiao, and Xiang Liu.
![Page 9: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/9.jpg)
financial statements
![Page 10: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/10.jpg)
![Page 11: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/11.jpg)
Sponsorships
2010 Percentage of the World Cup Sponsorship
Best known football sponsors in the European markets with an impact in other countries in 2004/2005
![Page 12: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/12.jpg)
Environmental and Ethical Issues
![Page 13: Zhao Jiahui](https://reader036.vdocuments.mx/reader036/viewer/2022062305/5681696b550346895de13aa9/html5/thumbnails/13.jpg)
Reference• http://www.poor-boy.co.uk/info/10-quick-facts-about-adidas• http://en.wikipedia.org/wiki/File:Adidas_Logo.svg• http://en.wikipedia.org/wiki/File:Logo_NIKE.svg• http://www.logoinn.net/logo-articles/history-mythology-nike-logo • http://en.wikipedia.org/wiki/File:Reebok_logo.svg• http://brandnamestory.blogspot.co.uk/2009/11/reebok.html • http://mybusinessmen.blogspot.co.uk/2010/08/adolf-dassler-founder-of-adidas.html • http://adidas-group.corporate-publications.com/2009/gb/en/adidas-group/supervisory-bo
ard-report.html
• http://www.theuksportsnetwork.com/adidas-beat-nike-to-win-the-world-cup • http://en.wikipedia.org/wiki/File:Bowerman4-1-.jpg • http://f08-mana156.wikispaces.com/Phil+Knight • http://en.wikipedia.org/wiki/Mark_Parker • http://www.esosport.it/storia-reebok.asp• http://counterkicks.com/2011/06/10/former-reebok-chief-paul-fireman-reenters-shoe-biz/ • http://karllusbec.wordpress.com/2010/03/09/the-20-best-known-european-football-brand
s/