Download - Zeta interactive technology 2011
© 2011 Zeta Interactive – Proprietary & Confidential 1
Learn How Zeta Interactive
Drives Measurable Results
for Technology Companies
© 2011 Zeta Interactive – Proprietary & Confidential 2
CREATIVE AOR SUCCESS STORY: HEWLETT-PACKARD
Twelve Years of Innovation and Creativity
TouchSmart
Online Strategy, Site Design,
Content, Copy, Optimization, and
Maintenance
SmartColor Mobile Site
Site Design, Development, and
Maintenancie
End-of-Life Products
Capture and Redirect Search Traffic
Landing Page Design and
Optimization
© 2011 Zeta Interactive – Proprietary & Confidential 3
WEB AOR SUCCESS STORY: HP CONSUMER
Leverage Celebrity endorsements
to promote products and enhance
brand image
Leveraging High-End Endorsements to Increase Product Sales
Vivienne Tam special edition
notebook “Digital Clutch”
campaign:
Display advertising, social media,
Facebook, interactive demo and
microsite experience
Gwen Stefani limited edition
Kanji camera:
Display advertising,
sweepstakes, microsite
experience with interactive
demos
© 2011 Zeta Interactive – Proprietary & Confidential 4
SEARCH SUCCESS STORY: SONY ELECTRONICS
With Zeta’s guidance, Sony used product
extensions to bring its storefront to
Google.com, highlighting and promoting
its most valuable products
Extending a Storefront to Google.com through Product Extensions
Utilized product extensions to highlight specific product offerings on Google.com:
Let users window shop for Sony’s products while still on the search results page
Results in more qualified clicks and visits to Sony’s site
Allows advertisers to link their Google Merchant Center feed to their AdWords account
More Qualified Traffic
Using product extensions, Sony was able to receive more highly qualified traffic on Google
Increased Conversions
Sony saw a 9% uptick in conversion rate for users that clicked on a particular product within the plusbox, as compared to classic search ads
Better Results
Allowed advertisers to customize which products display in the product extension
Customized products that displayed in product extensions
In result, the “premier products that Sony wanted to feature were front and center on Google.com”
© 2011 Zeta Interactive – Proprietary & Confidential 5
SEARCH SUCCESS STORY: TURBOTAX
To amplify online visibility on major search engines, maximize sales of software, and
strategically gain share in the increasingly competitive landscape.
SEM Leveraging Search for Big Returns During Tax Season
Driving maximum results, revenue and brand
leadership during the peak season:
Secured additional click-throughs & visitors
Increased prominence in search engines
Used channels to drive increased sales and
revenue during tax season
Used paid search techniques, including geo-
targeted campaigns, custom landing page
development, etc
20% increase in clicks
Improving cost-per-acquisition by nearly 17%
Driving a 52% increase in total revenue YoY from
SEM
DMA’s prestigious Echo Awards 2010 Finalist
“Our campaign with Zeta Interactive has enabled us to
reach all of the milestones we set out to achieve with our 2010 search campaign. The Zeta search team’s
strategies, insights and knowledge of the search
landscape proved to be invaluable to our brand.” Margaret Willette
Search Engine Marketing Manager for TurboTax
© 2011 Zeta Interactive – Proprietary & Confidential 6
LANDING PAGE TESTING SUCCESS STORY: TURBOTAX
Improve TurboTax signups for searchers using IRS-related keywords
Control was a well-tested landing page
Optimizing Landing Pages for Increased Results
Existing Landing Page received a very
high bounce rate from IRS term-related
searchers
Zeta Interactive included content to help
visitors find what they’re looking for:
Tax Guides, Refund Info.
Included “IRS” and related words on the
page to improve relevancy and quality
score
Included calls to action that are explicitly
descriptive to drive higher click-throughs
11% lift in form completions vs. the
control.
Before
After
© 2011 Zeta Interactive – Proprietary & Confidential 7
SEM SUCCESS STORY: NEUSTAR - ULTRADNS
Improve conversion of paid search traffic for UltraDNS Traffic Management Services
Control was an existing information page on the UltraDNS website
Generating a 400% Lift from Landing Page Redesigns
Organize and streamline
content to make it easier to
scan and read.
Create visual interest on the
page using color and imagery.
Incorporate the Request form
onto the page and reduce the
number of required fields.
400% lift in form completions
vs. the control.
Success from this project lead
to Landing Page optimization
across their products, and
eventually a site redesign.
Before
After
© 2011 Zeta Interactive – Proprietary & Confidential 8
Unique Combination of
Strategic Insights, Services &
Best-of-Breed Technologies
© 2011 Zeta Interactive – Proprietary & Confidential 9
WHY ZETA IS DIFFERENT
Who We Are:
Leading full-service agency providing integrated, interactive marketing solutions for many of the world’s
leading brands including CENTURY 21, Martha Stewart Omnimedia, US Airways and Sony Electronics.
Why We’re Unique:
Our combination of expertise and technology drive significant growth and ROI for our clients
Deep channel expertise
Website development, search, social, email, mobile, digital publishing
Multi-disciplined team
Creative, analytics, marketing, channel-specific & technology expertise under one roof
In-house development and technical resources
Team of over 200 technicians & product developers work with subject matter experts to create solutions built for today’s marketing challenges
Cross-channel integration experience
Leverage knowledge of multiple channels to optimize entire customer experience
No other agency can match our mix of services, focus, technology and expertise.
Zeta Interactive is uniquely positioned to help you succeed in today’s complex digital environment.
Offices & Team:
5 Offices Worldwide
Primary offices: New York, San Diego
Number of Employees: 340 (worldwide)
A New Kind Of Agency Built For Today’s Digital Environment
© 2011 Zeta Interactive – Proprietary & Confidential 10
AN INTEGRATED, AUDIENCE DRIVEN APPROACH
Combination of Strategic Services & Technology
OPTIMIZATION Goal Focused – Data Driven – Revenue Focused
MARKETING
SEARCH
MARKETING
SOCIAL MEDIA
MARKETING
MOBILE
MARKETING DIGITAL PUBLICATION
MARKETING
FOUNDATIONAL CHANNEL SOLUTIONS
STRATEGIC DIGITAL AGENCY SERVICES
BRAND & CREATIVE WEB
DEVELOPMENT
AUDIENCE
DEVELOPMENT MEDIA
STRATEGY &
ANALYTICS
Acquire Retain Grow Winback
Clients’
Audience
© 2011 Zeta Interactive – Proprietary & Confidential 11
REPRESENTATIVE CLIENT EXPERIENCE
Deep Industry Expertise
Finance
Tech Health &
Beauty
Entertainment
Publishing
B2B
Consumer
Goods
Travel &
Hospitality Education
Energy &
Utilities
Real Estate
Manufacturing
© 2011 Zeta Interactive – Proprietary & Confidential 12
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