yuval fogelson cv 2017

read write speak english • • • • • • • • • • • • • • •hebrew • • • • • • • • • • • • • • •portuguese • • • • • • • • • • • • • • •dutch • • • • • • • • • • • • • • •german • • • • • • • • • • • • • • •korean • • • • • • • • • • • • • • •spanish • • • • • • • • • • • • • • •french • • • • • • • • • • • • • • •

drawing• • • • • hand sketching

graphic programs• • • • • indesign• • • • • illustrator• • • • • photoshop architectural• • • • • autocad• • • • • sketchup

office• • • • • powerpoint• • • • • excel• • • • • word mapping• • • • • google earth web• • • • • web design• • • • • social media management

skills

1980 may 26 | israel, haifabrazil, são paulo | av paulista 1745, apt 1907yuvalfogelson@gmail.comwww.linkedin.com/in/yuval-fogelson-902b60b

My passion for cities has led me to pursue a path in which my profession, hobbies, general interests and way of life have all merged. With an extremely international background, having lived in different continents all over the world, I currently live São Paulo, which I chose due to my fascination with mega cities. I am always looking for new challenges and have a creative and idealistic desire to transform cities on a global scale while designing in the local scale.

highlights of my work, education and skills about me

life map cv 2017My passion for maps resulted in the creation of a map of my life portraying the paths of profession (highway), education (train), hobbies (scenic route), languages (rivers) and world travels shown across the years of my life (contour lines). see next page >>

educationmaster urban design@usyd - Sydney AU 2006-2007 www.arch.usyd.edu.au

bsc architecture@tudelft - Delft NL 2002-2006 www.bk.tudelft.nl

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work3 co-founder urban start-up 2015 - current @urb-i São Paulo BR 2015 - current www.urb-i.com

4 urban designer [senior] 2011 - 2017@def projetos São Paulo BR 2011- 2017 www.defprojetos.com

5 urban designer [junior] 2011 - 2005@tommy rigler Netanya IL 2011@space group Seoul KR 2009-2010 www.spacea.com

@caldis cook group Sydney AU 2006-2008 www.caldiscook.com

@kraaijvanger.urbis Rotterdam NL 2005 www.urbis.nl

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7

8 mapping & cartography 1996-2001@mapping unit IDF IL 1998-2001

@mapa (books & atlases) Tel Aviv IL 1996-1998 www.mapa.co.il

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yuval fogelson cv 2017 | 2

LANGUAGES

English

De

uts

ch

עברית

França

is

Nederla

nd

s

한국어

Português

MAP DRAWING

GRAPHIC DESIGN

ELECTRONIC MUSIC

LANGUAGES

STREETVIEW

TRAVELLING

Home Visited

citiesurbanismarchitecture

maps

2010

2012

2013

2014

2015

2016

2011

2011

19831984

2011

2011

2017

achievements >>Master UD

achievements Urb-i >>

Urban DesignerCaldis Cook GroupSydney, Australia

2008:

2006

Urban DesignerKraaijvanger UrbisRotterdam,The Netherlands

Urban DesignerTommy Rigler Architect, Netanya, Israel

2005

2011:

2010

Cartography/ Graphic Design/ PublishingMapping Unit, Tel Aviv, Israel

2001:

1999

CartographyMapa ‘maps & books’, Tel Aviv, Israel

1998:

1996

Urban DesignerSpace Group 공간그룹Seoul, South Korea

2010:

2009

Urban DesignerDef ProjetosSão Paulo, Brazil

Co-FounderUrb-iSão Paulo, Brazil

current:

2015

Master Urban DesignUniversity of SydneyAustralia

PIA, Tasmania 2007 Award for Excellence

PIA, New South Wales 2007 Award for Excellence

Marjorie & Lloyd Rees Prize for Urban Design

Asia trip

Map drawing

Book & Artwork design

2007:

2006

BSc ArchitectureTechnische Universiteit Delft, The Netherlands

Metro West HighschoolRa’anana, Israel

Dutch courseTUDelft, TBM

Competition ‘3 Estações’ Berrini Station, São Paulo, First Prize

Before-After ProejctInternational recognition

Tactical Urbanismimplementation of interventions

Website & Social MediaNew skills acquired

Competition ‘Ensaios Urbanos’ São Paulo , participation

International School HamburgHamburg, Germany

2006:

2002

Dean’s List 2006 & 2007 of academic achievement USYD

Presentation to Urban Design Chapter PIA, NSW

public poster design for symposium “Seek my Face”

logo and t-shirt design for music label ‘fonoteca’

Photoshop course

Artwork on Redbubble websitewww.redbubble.com/people/noslegof

Hobart WaterfrontInternational Design Competition participation

Attended Design Conference Seoul 2008

Presented Before-After Project in Pedestrian International Seminar - ‘Cidades A Pé’ , São Paulo

Article on awarded project in Sydney Morning Herald by Elizabeth Farrelly

Presentation to DCM studio o�ce in Hong kong

Korean Language class

Portuguese Language course PUC

2017:

2011

Hebrew - mother tongueEnglish - native speaker level

German - advancedFrench - beginners

Korean - beginners

Portuguese - �uent

Dutch - �uent

Spanish - beginners

Ann Arbor, MI, USA

Haifa, ISRAEL1980 - May 26

Tel Aviv, ISRAEL

Tel Aviv, ISRAEL

São Paulo, BRAZIL

Hamburg, GERMANY

Ra’anana, ISRAEL

Delft, THE NETHERLANDS

Sydney, AUSTRALIA

Seoul, KOREA

when?

contact

where? what?

yuval fogelsone-mail:website:

Languages

Hobbies

Work

Education

yuval fogelson life map cv 2017

yuval fogelson cv 2017 | 3co-founder urban start-up

@urb-i São Paulo BR 2015 - currentwww.urb-i.com

tags #urban ideas #before after #placemaking #tactical urbanism #urban interventions #public space transformations #street redesign #road safety #democratization of urbanism

As one of the founders of Urb-i, I catalyzed Urb-i's breakthrough, with the creation and constant update of the website, social media channels and most prominently the Before After project. The later receiving a lot of international media attention and recognition. I created a team of international collaborators volunteering to help expand the before-after database and other local placemaking activities. My passion for urban design, public spaces, city research, maps, streetview, graphic design and social media all connected, allowing me to proliferate within Urb-i.

tactical urbanism & placemaking participation and organization of ephemeral and temporary interventions and events using tactical urbanism and placemaking

street re-design projects studies of possible locations for improvement and transformations in the city

competition '3 stations' First prize for the Berrini station precinct, imporving the pedestrian accessibility, using temporary through permanent to future phasing. The project led to the creation of Urb-i

before-after project leading the project, researching examples of public space transformations worldwide

'Cidades a Pé' (walking cities) seminar petcha-kutcha presentation of the before-after project

Urb-i website responsible for the design, content, updates, user interface and social media management

publications Project for Public Space, CityLab, ArchDaily, ArchDaily Brasil, TechInsider, Gizmodo, Streetsblog USA, Momentummag, City Metric, Planetizen, Plataforma Urbana, Archinect, Hypeness, Arcbazar, la repubblica, il post, Verkeersnet, Urbanews fr, Urbnews.pl, Curbed SF, SUTP, carfree.fr, let's bike it!, Haaretz, Veja, Kojects, +KOTE, Raise the Hammer, Idealista, El Pais, Citi.io, The Guardian, and others (more at: www.urb-i.com/in-the-media)

yuval fogelson cv 2017 | 4

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urban designer [senior]

@def projetos São Paulo BR 2011- 2017www.defprojetos.com

tags #urban planning #urban design #masterplanning #conceptual design #urban analysis #architecture #urbanista #urbanismo #são paulo #brazil

As a senior urban designer, I successfully accompanied large scale urban projects from the conceptual phase (which I was in charge of ) to the final masterplan design. I had a key part in the development of an efficient working methodology which allowed flexibility in the conceptual phase of projects, constantly changing until matching between design, client requirements and local legislation.I learned a lot about the Brazilian urban planning realm and the great difficulties and challenges to put forward quality urban design projects in this context.

Shopping Center Transformations Transformed suburban style shopping center to vibrant neighbourhood of newly created urban districts

New Urban Projects Mostly on greenfield sites throughout Brazil, large scale new city districts with central mixed used hubs and TODs.

Viracopos International Airport, SP Masterplan for 'land-side' of airport including a new urban district and transportation plan.

yuval fogelson cv 2017 | 5urban designer [junior]

@tommy rigler Netanya IL 2011 @space group Seoul KR 2009-2010 www.spacea.com

@caldis cook group Sydney AU 2006-2008 caldiscook.com @kraaijvanger.urbis Rotterdam NL 2005 www.urbis.nl

tags #urban design #international experience

Australia Sydney, Kirrawee Station forecourt - project built

Algeria Boughzoul

Netherlands Zaandam Israel Givat ShmuelAustralia Sydney, Burwood

Turkmenistan Awaza

South Korea Seoul, SeongbukdongAngola Soyo

In the beginning of my career, I concluded international experiences in different architectural firms in South Korea, where I participated in large scale projects in Africa, central Asia and South Korea. In Australia, where I was in charge of the redesign of train station precincts and also development plans for local town centers, all in Sydney metropolitan area. In Israel, I participated in a few urban projects and competitions. As well as in Netherlands, where I completed a full-time internship dealing with various urban renewal projects.

South Korea Seoul, Naegok

yuval fogelson cv 2017 | 6master urban design

@usyd Sydney AU 2006-2007www.arch.usyd.edu.au

tags #urban design #urbanism #architecture #urban morphology #urban design principles #studio project #usyd #sydney #australia

elie mrad 200439236yuval fogelson 306062763

analysis & approachexploring lines

analysis approach

density experiments

SHOP

railway

current situation of urban growth centres

comparison between two similar strips in Sydney and Parramatta.

future possibilty of urban growth centres

rahsir

ap kr

rtshta

eifdl doowrub

pmatta

pmatta CBD

pmatta CBD sydneyCBD

sydney pmatta sydneywidening inner citypeaks

growing centre

motorway M4

parramatta road

successful skyline example sydney

sydney skyline taken from homebush, distance 12km

parramatta skyline taken from homebush, distance 6km

pmatta sydney

A CBD

A+B+C = parramatta

parramatta needs a skyline

need for city typology extension

need to follow motorway structure

need to relocate train station

B between centres

C new centre

a successful skyline:

- has identifiable icons

- is recognisable from different directions, angles and distances

- can be reduced to an icon

centrepoint operahouse

harbourbridge

pmatta

rahsir

ap kr

nargv

ellittamarrap

a

sydney

pmatta sydney

Parramatta’s growth shall see an extension of the city centre. The city typology would have to extend to accommodate this growth. The road typology, where Auto Alley is located would be transformed to the city typology (which cannot accommodate the suburban auto sales strip)

Harris Park station is very local. A new station can achieve a greater impact on the surroundings.If located in an appropriate place, it can have a larger influence range.

There is a need to extend and upgrade the M4 motorway connection with the wider regional network.Regional traffic should overpass local traffic.

Parramatta lacks identity; a new skyline could change this to make Parramatta more recognisable.A skyline proposal for Parramatta could be divided into three com-ponents, which together make the complete icon: A. CBD - a large mass of buildings, less symbolicB. the in-between with a more spontaneous characterC. new centre comprised of iconic landmark buildings with symbolic characteristics

rahsir

ap kr

nargv

ellittamarrap

a

wen

nec

ert

line of events

church street

need for focussing on events

high density of events

stationwestfield

landmarkverticalevents

station

high intensity of eventsincrease density & intensityof events in parramatta

a series of events are spread along Parramatta roadin different densities and intensities

section of events along church street

low density of events

pmatta

pmatta

sydney

LOGO

SHOP

lines & patterns

growth line

skylines

auto sales density

urban densities

typology densities

auto sales outdoor and buildingsprojected onto Westfield / stacked in a building

auto sales buildingsprojected onto roof parking level of Westfield

auto sales outdoorprojected onto roof parking level of Westfield

Experiments were conducted regarding the auto sales spaces that make up Auto Alley. Both the outdoor sales area and indoor showroom buildings were projected onto the roof level of Westfield shopping centre. The result shows that combined, the different areas fit onto the parking level. A second experiment was done taking this area and stacking it into a multi-story building.From these experiments it may be concluded that Auto Alley takes up space unnecessarily and could be combined and used more efficiently else-where, showrooms could possibly be stacked vertically.

To test the possibilities of densification of the Parramatta site, a series of comparisons were conducted with existing known sites.Three different high density areas were chosen, each with its specific characteristics. The first one is of an extremely high density area in the Sydney CBD. Though this area is extremely dense, it is not particularly dense in terms of residential population.The second example is of Potts Point which has a high residential density. The relatively small sized plots and building footprints are evident.The third example is of new developments in South Sydney. A high density is achieved here through means of multi-story large complexes, with wide open spaces and streets. In such areas, the streets are less lively in comparison to the other areas.

While each area has a high density, it has a different meaning as to what happens on the street level.

Different typologies generate different densities. In this exploration, different land-use functions were examined. For each use, there are at least two different variations shown which may create a different effect on the public domain. The density could be equally high in both examples, but gener-ate a different atmosphere on the street level. For example, equally dense office buildings with or without setbacks.

Sydney CBD

Parramatta

Potts Point New developements

auto sales - in the city auto sales - along motorway

ground-level shops, 2-3 level ground-level shops, 3+ levels

offices building on street offices building with set-back

residential units, multiple entrances residential units, set-back

Sydney CBD

extremely high density built-up area

low density residential

large sized building footprintsbordering with street

lively streets (working hours)

Potts Point

medium-high density built-up area

high density residential

small sized building footprints bordering with street

lively streetlife

New developements

high density built-up area

very high density residential

large sized building footprintslarge public spaces

no streetlife

citytypology

citytypology

citytypology

extendcity typology

roadtypology

roadtypology

auto alley

PRRA

AMTTA

A RD

AJM

UR SESE

CR

UH

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TS

4M4M

P ARRA MATTA RD P ARRA MATTA RD

RU

HC

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lines & ‘magnets’

pmatta sydney

william street, sydney

william street (current situation)church street (future situation)

sydney

two ‘magnets’ sustainline in between

one ‘magnet’ createsdissintegration of line

a new magnet cancreate a balancedformula as well asstrengthen the line

parramatta

william street, sydney

church street, parramatta

TownHall

TownHall

westfield

car sales

car sales

CBD

CBD

cocacolasign

museumhydepark

pooltower

tower

horizontower

church

hydepark

CBDkingscross

M4

railwayCBD

need for a magnet

n

n

100m 500m

CBD Kings X

CBD

william street

CBD newcentre

newcentre

church street

church street

eerts hcruhct

eerts mailliw t

church street, parramatta

The need arises for the creation of a new magnet to balance the existing Parramatta CBD. This new magnet at the southern end of Church Street could be in form of a new centre.This new magnet will consequentially cause a change between the two magnets which could evolve in a spontaneous manner.

church street, parramatta

1

The master’s degree, has directed me to the focus on the relation between the public space and built space, morphology and street patterns. The main projects conducted include: 1 Studio - Densification and urban renewal of a commercial strip Auto Alley Parramatta. 2. Studio - A new entry landscape for Hobart. 3. Self-elective - Connecting fragmented areas in central Tel Aviv through a new axis. 4. Final project - Filling in the void of the area of Sydney's Central Station. I have concluded the program with several awards, prizes and a publication.

awards & prizes• Planning Institute Australia, New South Wales 2007 Award for Excellence • Planning Institute Australia, Tasmania 2007 Award for Excellence• Marjorie and Lloyd Rees Prize for Urban Design (best student in the studio component Master of Urban Design)

• University of Sydney Deans List of Excellence in Academic Performance 2006 + 2007

publicationsSydney Morning Herald: ‘A buried bone that would bring handsome rewards’ / Elizabeth Farrelly

Making Central Central final project filling the void of the Central Station of Sydney

Parramatta Auto Alley densification and urban renewal

Hobart Entryscape creating a new entry experience to city

Tel Aviv - Jaffa Axis linking various fragments of central Tel Aviv

yuval fogelson cv 2017 | 7bsc architecture

@tudelft Delft NL 2002-2006www.bk.tudelft.nl

tags #architetcure #urbanism #studio project #tudelft #delft #netherlands #bouwkunde #stedebouw

My education at the technical university of Delft, was crucial to the development of my designing skills. From the onset of the program I already had a keen interest in urbanism and directed my designs to reflect this. The last semester was totally dedicated to urbanism, where I completed two large projects, one in Almere and one in west Amsterdam. The other semesters dealt with: urban and architectural re-use; conceptual and philosophical museum design; from neighbourhood to block; architecture and structure; architecture and housing.

museum conceptual-philosophical design, Amsterdam re-use architectural and urban project, campus Delft urban axis new urban axis, Almere

city on the water new neighbourhood with landmarks and entire block developments, Dordrecht

Amsterdam project in western part of the city, transitioning between the traditional city and modernist post-war part, creating a new axis with a lakefront urban square

glass house botanical garden Leiden

yuval fogelson cv 2017 | 8mapping & cartography

@mapping unit IDF IL 1998-2001@mapa books & atlasses Tel Aviv IL 1996-1998 mapa.co.il

@adolescence Raanana IL 1994-1998@childhood Hamburg DE 1988-1994

tags #maps #cartography #map drawing #hobby #childhood #imaginary cities #hand-drawn

My fascination with cities and the way they work, together with a hobby of map collecting, lead me to draw maps in a very early age (around 10 years old). In this hobby, imaginary cities would be designed and drawn. These maps, or cities, would get more sophisticated and complex through time. Later on the hobby would be put to work at ‘Mapa’ a leading map company in Israel, followed by work at the Mapping Unit. The desire to design cities, lead me to naturally choose the architectural area where I chose to focus on urban design.

Mapa, Israel I was the editor of the highway interchange section, used GIS programs, edited and updated maps through the use of aerial photography and site research.

Childhood map drawing through my childhood I was fascinated by maps and would draw my own imaginary cities, focusing on street network and urban structure.