Download - Your UX Strategy

Transcript

Michał Aleksander

Your UX Strategy – About Becoming a Better UX Designer

Pearson English Technologies

„Poland’s UX Specialists’ profile”❖ Annual survey of a few

hundred UX Designers from all over Poland

❖ This year carried out by Joanna Kwiatkowska, Tomasz Skórski, and me

❖ For the first time, some questions concerned the impact of UX Designers on the processes in the company

Poland’s UX Specialists’ profile

Survey participants

Out of 207 respondents, I selected 100 who declared working on positions directly related to UX (Usability Specialist, UX Designer, Interaction Designer, etc.)

Age

22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38

1244

233

13

9

5

1413

9

12

411

Average age: 29 years old

Company size

freelancer startup 10 - 49 50-249 250 - 999 > 1000

23

1721

25

68

The larger the company, the harder it is to have an impact on the processes

Do you have an impact on the processes?

0

20

40

60

80

Yes No No response

319

78

How is UX understood in your company?

0

15

30

45

60

Correctly Partially Incorrectly Not at all

410

55

28

We still have to justify our role

Does your company carry out user needs research (e.g. surveys, observation, etc,) before the start of the design work?

0

15

30

45

60

Yes, always In some projects No

10

55

28

We still often do not design in order to solve users’ problems

Are your designs tested by end users before their implementation?

0

17,5

35

52,5

70

Yes, always In some projects No

9

62

23

We still often don’t test our solutions before delivering them to the users

Do you have an impact about the product’s final shape?

0

12,5

25

37,5

50

Yes, always In some projects Never

3

4249

Summary

We feel that we can change the processes and that we have an impact on the product’s final shape, but our designs often fail to be based on user data or to be tested before their implementation.

What fails?

Information flow

Information flow issues❖ You receive information about a new project, but you don’t know why the product is to

be created and what its chances of success are

❖ No information about the product’s performance on the market and whether it has satisfied the business requirements and expectations

❖ You receive the business requirements, but without the information whether they have been created as a result of an analysis of the market and consumer needs

❖ The project is in progress, but there will be no research and testing at its early stage, so there is no way to predict the potential users’ reaction to the product

❖ The design work is not supported by information about the technical possibilities and limitations, so you don’t know whether your designs can be implemented and whether and how they will affect the schedule of the development team

What to do?

Your design process…

1. I know why the product is being created2. I know who the product is for3. I know how others did it4. I know the limitations on my work5. I know how to design this6. I am certain my design is good7. I know my design is being implemented correctly8. I know how the product I’ve designed is doing on the market

...based on information

UX maturity in your companyUX is in the fabric of the company and is a source for product initiativesLevel 6

UX is a key value of the company and affectsLevel 5

UX is critical and used in the companyLevel 4

UX is very important and formalizedLevel 3

UX is important, but not profitableLevel 2

UX is not importantLevel 1

Your UX strategy

Plan your development in the company

1. Determine the current UX maturity level

2. Set a long-term goal for yourself

3. Define the actions that will let you reach this goal

4. Set a plan of action

Examples of initiatives in a UX strategy Development within the company:

Development within the company:

❖ setting the professional development path❖ compiling a list of competencies for the Interaction Designer and

the Visual Designer❖ making a list of conferences and trainings necessary for raising

our competency❖ training in the interpretation of data from Google Analytics

Examples of initiatives in a UX strategy

Working with a Scrum team:

❖ supporting the team to have them include testing (preferably user testing) of solutions in their Definition of Done

❖ preparing a catalog of Agile UX methods❖ preparing the personas for workshops and internal discussions❖ organizing the time and the place for regular presentations of

our work❖ organizing design workshops

Examples of initiatives in a UX strategy

Design:

❖ creating a design path including the activities prior to the design work

❖ finding a source of knowledge about user problems and using it in the work

❖ creating a categorized and searchable database of knowledge about the users (segmentation, demographic data, research results, etc.)

❖ determining strict context for each product (e.g. Journey Map)❖ writing down design standards (also with disabled users in mind)❖ paired solution design

Examples of initiatives in a UX strategy

Testing:

❖ aiming at user testing of the solutions before their implementation;

❖ creating contact database of users of the products we’re working on

❖ setting critical paths, Key Performance Indicators for them, ongoing monitoring, measuring, and reacting to their changes

❖ ability to conduct testing in the users’ natural environment


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