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Write and Wrong:A Framework forEthical Blogging
By Wade KwonSept. 26, 2009
WordCamp Birmingham
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How can bad ethical decisions harm your blogging?
– Hurt your credibility. (90% of your value.)
– Being liable, legal ramifications. (Libel, slander, invasion of privacy.)
– Can hurt your access -- behind the scenes, products not on the market -- they won't trust you again.
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Conversely, how can good ethical decisions help your blogging?
– Readership trusts you.– Referrals.– You can influence the conversation.– Good karma. :) (More likely that
people will credit and treat you well in the future.)
– Positive impact -- makes the web a better place.
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What about Perez Hilton? Why is he so popular?
– Will.i.am smacked him.– Bad hair.– Hasn't built up much trust currency,
people aren't rooting for him.– Sensationalism vs. quality -- bad stuff
can be popular, it's human nature.– It's possible to be controversial and
credible at the same time.
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Have you considered consequences of your blog posts?
– All the time.– (Mike Evans) I'm a lawyer, I don't put
anything that's not factual out there. Can still have edgy headlines -- Chinese drywall that smelled like rotten eggs had title "Who farted in my house?" Violated Mother's rule against using word "fart."
– If I'm writing about someone, I generally give them a chance to respond or comment.
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Have you considered consequences of your blog posts?
– Punking of Techcrunch by Facebook. FB pushed out feature that every photo had a "eFax this photo" but only enabled it for Techcrunch employees to bait them.
– Techcrunch published internal Twitter documents. Who are the stakeholders? What are the ramifications?
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Have you considered consequences of your blog posts?
– Controversy around "deep linking," what's the best way to credit sources? It was silly, they didn't understand the web, linking is fine. The more links the better, cite original sources.
– We all find out about news from RSS readers, Twitter, Facebook, Google News, Digg, del.icio.us, emails from friends.
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Have you considered consequences of your blog posts?
– Some sites put information behind a login form so they can track their users, maybe encourage them to subscribe.
– Google Analytics is free stats software. See also: Woopra, WordPress.com Stats plugin (both .com and .org).
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What are good practices in social media?
– Be authentic.– Give credit.– Separate facts and opinions.– Be transparent.
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What are good practices in social media?
– Full disclosure -- no one really expects you to have a neutral point of view.
– Responding, being part of the conversation. Not talking to people, talking with people.
– Apologize! Humility. No one is perfect.– Put in corrections.– If you're getting paid for anything, put that
at the top of the post. (Disclosure, transparency.)
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These overlap a lot with the "ethics walk."• First level: gut reaction. That's a
terrible place to make ethical decisions, it's hard to think of all the ramifications.
• Second level: rule obedience.• Third level: reflection and
reasoning.
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The "ethics walk."• Gather people and talk to them, don't
do it by yourself• Name the stakeholders, anyone who
has a vested interest in the story.• Ask questions, like how you got the
documents, why are you hesitating, what kind of harm could be caused, do other folks have the docs.
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The "ethics walk."• Brainstorm options.• Be accountable.• Be transparent.
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How to post corrections?– <del> element is an HTML tag for
corrections. (Conversely, <ins>.)– "New video post, with a note from the old
one linking to the correction. People really appreciated it and I got a lot more traffic."
– If BIG mistake, change title, put "Updated:" at top.
– Blog posts with revision history, wiki-like. (After the Deadline plugin.)
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How to post corrections?– "We err on putting the correction up
top."– If there's a privacy concern, you've
named someone who should not be named, take it out, don't strike it out.
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How to post corrections?– GigaOM strikes out, NY Times puts
corrections at bottom of articles. When you write the correction you don't repeat erroneous information, also triple-check because you don't want to correct the correction.
– Alabama law says if you correct it within 5 days of a demand there are no punitive damages.
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How to disclose affiliate links like Amazon?
– Say something about the links.– Put it somewhere on the site.– Whether it touches the editorial side
-- would you have written about this normally?
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Today’s slides
http://snurl.com/ethicstalk
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Thank you!