Download - WPATX Deep Dive Discussion 2017 Business Checkup

HandsOnWP.com @nick_batik@sandi_batik

THE WORDPRESS FREELANCER 2017

BUSINESS CHECK-UP WORKSHOP

January 9, 2017 WPATX Meetup — Deep Dive Discussion

http://handsonwp.com/


START WITH WHY• Note: There is nothing

new or ground breaking about this process. These exercise are inspired by many business authors who knew to ask the most important question any Freelancer will ever answer, “Why do you want it?”

• Once you have that sussed out — identifying and serving your ideal client gets easier and more profitable.



SOURCE BOOKS INCLUDE• Start with Why: How Great Leaders Inspire Everyone to Take Action by

Simon Sinek

• Pivot: The Only Move That Matters Is Your Next One by Jenny Blake

• Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide by John Jantsch

• Permission Marketing: Turning Strangers into Friends and Friends into Customers by Seth Godin

• Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin

• Success Principles by Jack Canfield

• …and just about any TQM book that focused on developing a clear Mission and Vision Statement for every project



WHY TAKING TIME TO THINK IS AN INVESTMENT

• When was the last time you you really took the time to think about what you are doing and why?

• We can’t give you a cabin in the woods, but we can give you an hour and half to explore your WHY



WHY DID YOU CHOOSE BE A WORDPRESS FREELANCER?

• Making money with your business is a given—

• Each of us could easily get a JOB with a regular paycheck

• What are you trying to achieve?



WHAT IS YOUR BIG WHY?• What are you really

good at?• What are you

passionate about — What gets you up in the morning!

• Don’t build a business you hate — Been there - done that — don’t recommend it!



YOUR WHYS CAN EVOLVE• Your Why can and will

change over time• Get clear and stay

clear about your WHY

• Business decisions become easier when they concur with your WHY



WHAT SKILLS DO YOU BRING TO THE TABLE• Each of us has a

personal ‘secret sauce’ — that skill that we can bring to a job or situation.

• What are all the things in which you are skillful.

• Consider all your skills, not just those relevant to your business



WHAT YOU GOT HERE THAT'S WORTH LIVING

FOR?• Understanding how serving something bigger motivates you to persist as a WordPress Freelancer

• Who do you want to Inspire

• What do you know can be done better

• What Passion do you want to bring to life



FINDING YOUR “FREELANCER SWEET

SPOT SERVICE” • The overlap of your skills and what you love to do is your ‘Sweet-Spot-Service”

• Understanding and exploiting your personal Sweet-Spot-Service is your “Pivot’ to profitability



GETTING CLEAR ON WHO IS “YOUR” PERFECT

CLIENT• What type of client would benefit the most from your service-sweet-spot-services?

• Are you waisting time chasing the wrong type of client?

• Clients who most benefit from your sweet-spot-services are the most appreciative

• Your ‘Perfect Clients’ benefit from the ‘sweet-spot-services’ you offer and happily pay you a premium for value received and refer you to their like-mined business associates.



2017 BUSINESS CHECK-UP WORKSHOP EXERCISES

No What / No How - Just Brain Storm Your WHYWorkshop Exercises Handed Out To Attendees



Sandi Batik WordPress evangelist, consultant, trainer,

curricula developer, author, unapologetic geek, unrepentant capitalist, lucky enough to do what I love everyday. I’ve served as Austin WordPress

Meetup co-organizer since 2010. With my husband Nick Batik, co-founded Pleiades

Publishing Services in 1992 and Hands-On WordPress Training in 2010.

Follow me @sandi_batik / @WPATXContact me at: handsonwp.com

https://www.linkedin.com/in/hsandrachevalierbatik

Presenter



Nick Batik

Started in web development in 1994 and have been a WordPress consultant, and web developer since 2007. A WordPress evangelist, I’ve served as Austin WordPress Meetup co-organizer since 2010. With my partner, co-founded Pleiades Publishing Services in 1992 and Hands-On WordPress Training in 2010.

Follow me @nick_batik / @WPATX

Contact me at: handsonwp.com

https://www.linkedin.com/in/nicholasbatik

Presenter


https://www.linkedin.com/in/nicholasbatik

Download - WPATX Deep Dive Discussion 2017 Business Checkup

Top Related