Download - Woodford Folk Festival By Greg Morrissey Interview with Chloe Goodyear Chloe Goodyear is a Programme Manager for Woodford Folk Festival (WFF) She works

Woodford Folk Festival

By Greg Morrissey

Interview with Chloe Goodyear• Chloe Goodyear is a Programme Manager for Woodford Folk Festival (WFF)

• She works full-time with many others to construct the festival program.

• The following is an interview conducted with Chloe regarding specific areas of the Woodford Folk Festival operation with regards to the hospitality, tourism and event industry.

• Here’s what Chloe had to say...

• .

The Woodford Folk Festival


However, we also have a strong commitment to servicing existing audiences and conforming to the charter of the Queensland Folk Federation, the WFF’s producers.


The host/guest relationship is known to be based on reciprocity which is bounded in the view of mutual exchange. I imagine your guests would expect from the festival and the region such experiences as music and other entertainment, decent food and drink, and other attractions associated with the district.

They would further expect cleanliness, the ability to get to places, safety and comfort. Aside from financial remuneration, what is it that you - the WFF, expect from your guest?


And do they reciprocate in this way?


I am not sure where it comes from unless it’s truly that the festival has grown from a grass roots place, and because we’ve not undertaken huge marketing. It means that the reason people come to the festival is because their friends or family told them to, which helps to sustain the culture.


The host-guest relationship is known in marketing terms as ‘relationship marketing’. This basically states that the host delivers customer wants & needs on an ongoing basis in a reliable and uniform way, all whilst adapting to any changes in trends or preferences. The guest develops trust in the host and in return supplies loyalty, equating to return patronage.


Bill Hauritz, the WFF director states in an interview that near 70% of people arriving at the festival are return customers. So it appears that you are reliably delivering wants and needs on an ongoing basis. But, regarding the second part of my statement, is the WFF prepared for any changes in trends or preferences and ready to adapt to these?


Yes, the permits required to hold a festival on the land were contentious at one time. The festival is held in a rural area and was not zoned for events. However, local, state and federal governments have been excellent in supporting us to work through the real issues around the festival’s presence in the area.


And finally, I note in a Youtube clip, Ernie Dingo , whilst on one of the WFF stages, asking the crowd if they had ever been to a festival where it hadn’t rained? Jokingly reiterating to the affirmative responses, “liars!”

How great an impact is the environmental climate the festival operates in?

http://www.youtube.com/watch?v=K7rDcbpt8X8

Download - Woodford Folk Festival By Greg Morrissey Interview with Chloe Goodyear Chloe Goodyear is a Programme Manager for Woodford Folk Festival (WFF) She works

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