Download - Winning the Connected Generation
NET. TV
@faridferreWinning the Connected Generation
THE LANDSCAPE
Consumer has Shift...
Millenials vs Gen Z
Source: Nielsen, 2015
THEIR INTEREST
Source: Nielsen, 2015
Media Consumption
Source: Nielsen, 2015
Source: Nielsen, 2015
Source: Nielsen, 2015
Social Networker
Source: Nielsen, 2015
Googling & Socializing
Source: Nielsen, 2015
Millenials most visited sites
Cool
=
Rebellion
THE STRATEGY
$
Commerce
Content Community
The Model
Marketing Management
ProductManagement
CustomerManagement
“we’re not broadcasting company, we’re a content company”
Femina
Women Entrepreneur
Body Conscious
Writer’sClub
Culinary Freak
Cooking Mama
Fashionista
Career Woman
WajahFemina
Petty S. FatimahChief Community Officer
Traditional & Digital Content
Integrated Creative Communication, ICC
9 community grouping12.000 members (Wanwir)3C = Content, Community, Commerce
FEMINACOMMUNITYPLATFORM
FEMINA STORY
MONOCLE STORY
Integrated Content Engagement
AJ+ STORY
“Smartphone Journalism”
HUFFINGTON POST STORY
CONTENT Original Content
Blogger Network
Aggregration
TECHNOLOGY Open source
platform
Optimize for
content discovery
Data focused
AUDIENCE Bloggers community
Highly engaged
community
High value
demographic
DATA Real time
Marketing
Historical/trends
HIPWEE STORY
Make Viral!
MALESBANGET STORY
Unique Content, Multiplatform
JAWA POS STORY
“Part of the show” Philosophy
THANK YOU
