Why your business needs a mobile presence
How to get started with mobile
#GetMobileNow
Hosted by Krista McLandress
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The Mobile Revolution
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Mobile Usage
Mobile platforms account for 60% of total digital media time spent
Source: Comscore
Mobile apps accounted for more than 50% of all digital media time spent
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App Economy
Over 1.2 million apps available on
the Apple App Store
Over 1 million apps available on Google Play
Mobile stats
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Mobile stats
Actions taken after local searches
Mobile devices for local searches
94%
51%VISITED THE STORE
48%CALLED A STORE
29%MADE A PURCHASE
IN-STORE
Source: Google Mobile Planet Statistics
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SMEs & mobile
Over 65% of the UK’s 4.9 million small and medium enterprises (SMEs) do not currently have a mobile presence
Potential lost revenues of £52.6 Billion in the next 12 months alone!
Source: OnePoll
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46% lack
of technical knowledge
Source: OnePoll
Barriers: SMEs & mobile
36%perceived high cost
35% unsure
about overall benefit
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Benefits: SMEs & mobile
10Source: 2010 Cone Consumer New Media Study
Benefits: SMEs & mobile
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The Solution
#GetMobileNow
CREATE PROMOTE ENGAGE
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CreateC
RE
AT
E
• What are the goals?
• What does the customer want?
• Which features/content should be included?
• What will the look & feel be?
Ask yourself…
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Find your inspiration
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PromoteP
RO
MO
TE
Help your customers find your app
7 ways to promote your app: http://bit.ly/promote-your-app
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Mobile Redirect, Landing Page
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Social Share
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QR codes
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EngageE
NG
AG
E
Give your customers what they want…when they want it!
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Incentives
Offer incentives. Update customers in real time.
Pop-up images
Push notifications
Special Offers & Seasonal Promotions
Coupons
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Geo-target, Geo-fencing
Get local. Engage your customers in real time
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Increase Loyalty
Reward loyal customers for frequent visits
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The Solution
… and then?
CREATE PROMOTE ENGAGE
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Lather, rinse, repeat
Lather, rinse, repeat…
Analytics
New content, new sections
New promotion & engagement strategies
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Case Studies
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Case Study – TechCrunch
For more case studies: http://bit.ly/appsbuilder-case-studies
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Case Study – For the glow
For more case studies: http://bit.ly/appsbuilder-case-studies
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Overview
Wrap up
Mobile presence is the future, customers are mobile
Cost & resources are no longer a barrier
Create: Your goals with customer experience in mind!
Promote: Make is easy to find your app
Engage: Incentives, Localize, Reward
Repeat!
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Contacts
Contacts
Tweet me #GetMobileNow @appsbuilder
AppsBuilder Support Forumhttps://appsbuilder.zendesk.com/home
Official Bloghttp://blog.apps-builder.com/
Q&A
