Download - When the going gets tough – go digital
When the going gets tough – go digital!
Dr. Irfan AhmadDirector Yahoo! Ad Sales Rep Middle East & Pakistan
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15,676
4,798
Rs.62.55
Rs. 79
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The best way to make it through a recession is sex, guns, booze, and
gambling.
Wallstrip.com
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Consumers are watching their
wallets more closely and it will take more effort to dispossess them of their money.
TRADITIONAL SOLUTION: Cut the advertising budget?
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When times are good what do you do to get consumers to
spend?
SOLUTION: Increase the advertising budget.
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When times are bad what is the first to get
the axe?
SOLUTION: Cut the advertising budget.
Does this knee jerk reaction make sense?
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• How is the slowdown affecting my industry?
• What is my position in the industry?
• What financial resources do I have to weather the storm?
SOLUTION: Cut non-core activities, manage cash flow and improve your position by out-investing competitors
to gain market share.
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• Radio took 37 years to build an audience of 50 million listeners
• Television took about 15 years to reach 50 million viewers
• The Web took just over three years to attract its first 50 million users
Currently the internet has about 1.3 billion users worldwide
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• 8 million users in Pakistan in 2009
• 0.2 million users in Pakistan in 2000
a growing medium that is set to grow even bigger in the next few years
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Which sites do people go to from
Pakistan?
the fastest growing medium
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4.5 million users in Pakistan
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More than 4.5 million users in Pakistan and over 500 million worldwide.
Yahoo! has more users than any newspaper, magazine or website in Pakistan.
Over 1 million users from Pakistan are more than 30 years old.
More than 1 million females visit Yahoo! from Pakistan
More than 3 million people aged under 30 visit Yahoo! from Pakistan
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?? million users in Pakistan
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1.36 million users in Pakistan
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0.4 million users in Pakistan
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1.2 million users
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1.1 million users
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0.4 million users
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How is the online marketplace affected by the recession?
So far, Alhamdolillah, it is business as usual.
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Total online advertising in Pakistan in 2009 is expected to cross $3.5 million
•New advertisers•Shift of budget away from TV and print
• 2008 saw the growth of online advertising in Pakistan. The number of clients and agencies booking online campaigns has multiplied.
• The number of clients and agencies wanting to place online campaigns has increased as well.
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Revenues were $7,209 million for 2008, a 3 percent increase compared to $6,969 million for 2007.
Yahoo! Reports Fourth Quarter and Full Year 2008 Financial Results - Jan 27 ‘09
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Dr. Irfan AhmadDirector
Yahoo! Ad Sales Rep Middle East & PakistanBuilding 3 # 106 Dubai Internet City P.O. Box 500015 Dubai
Phone: 9714-3910960 Fax: 9714-3910963 Mobile: [email protected]
