#SEO2015#SEO2015

2015WHATS NEW IN SEO TRENDS

2015A roundtable discussion on the future of digital marketing

Steve Rayson

Brian Massey Nick Garner

Nicole Munoz

Nicholas Chimonas

#SEO2015

Michael StrickerMarketing Director,

SEMrush

Your Host:Your Host:

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Your Panelists:Your Panelists: Brian Massey The Conversion Scientist Blogger on all things CRO @bmassey

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Your Panelists:Your Panelists: Nicholas Chimonas Director of R&D PageOnePower Cutting-edge National link builder @NChimonas

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Your Panelists:Your Panelists: Nick Garner Founder, CSO: 90 Digital PR and SEO Data Wizard @Nickgarner

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Your Panelists:Your Panelists: Nicole Munoz CEO: Start Ranking Now Author, Blogger, and Marketing Strategist @NicoleMunoz

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Your Panelists:Your Panelists: Steve Rayson Director: BuzzSumo Startup and Marketing Tech Enthusiast @anderspink

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Q&A:Q&A:

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QWhat will be the most important signals to observe about a piece of content that can most positively influence rank?

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QWhat will be the most important signals to observe about a piece of content that can most positively influence rank?

Steve Rayson

“I don’t look just at numbers, I look at authority.”

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QCan we definitively state that social signals are merely inferential for SEO or do you think that Google is actually using social signals as part of their algorithm for rank?

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QCan we definitively state that social signals are merely inferential for SEO or do you think that Google is actually using social signals as part of their algorithm for rank?

Brian Massey

“We’re going to continue to use the social as if it was one of the primary contributors to our growing search traffic.”

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QWhat changes can we expect in marketing automation or email in 2015?

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Nicole Munoz

“We’re going to see more personalization—

—and that would be the dynamic personalization based upon the behaviour of the visitor on the site.”

QWhat changes can we expect in marketing automation or email in 2015?

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QWhat minimal investment in SEO do you recommend for small companies?

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Nicole Munoz

“It comes down to the competition,A niche, a national level, a local level—is there a lot of competition?

QWhat minimal investment in SEO do you recommend for small companies?

Some keywords are going to be more competitive. So, it’s going to be different based upon each industry.”

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QWill link building continue to reign supreme as an SEO factor for Google in 2015 and what about beyond?

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They will add more and more layers. Now that Twitter has their deal to be crawled by Google, perhaps there will be a little bit more social signals”

QWill link building continue to reign supreme as an SEO factor for Google in 2015 and what about beyond?

Nick Chimonas

I think it’s very unlikely that links are going to go away. All of the (Google) Algorithms will continue to be advanced.

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QWill link building continue to reign supreme as an SEO factor for Google in 2015 and what about beyond?

It’s not that links don’t matter anymore there is just a whole bunch of other factors that we need to be paying attention to.”

Nicole Munoz

“I completely agree, it’s not that your links are worthless there’s just less weight per factor.

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QWill traffic acquisition become more difficult in 2015 and how will that affect conversion optimization?

#SEO2015Brian Massey

QWill traffic acquisition become more difficult in 2015 and how will that affect conversion optimization?

“Experience is becoming more and more a factor in terms of your ability to rank

—So, increasing engagement is going to be more and more important. Have a site that is anticipating your visitors needs and giving it to them. That’s conversion optimization.”

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QWhat tips can you offer those who work primarily in very competitive industries now?

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QWhat tips can you offer those who work primarily in very competitive industries now?

Get your conversion optimization sorted out!If they convert you’ve got more money to work with.Conversion, engagement, ground zero; then it’s the links..”

Nick Garner

“Google quality rate explicitly says what they look for in a trusted website. that’s ground zero for good online brand.

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QWhat form of user engagement is important for a website in general?

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QWhat form of user engagement is important for a website in general?

Steve Rayson

“You’ve got to make them take action on your site.

You have to look at your sector. What type of content gets shares There is a tipping point, as soon as five influencers share a piece of content, it then breaks out and it almost goes viral. We’ve looked at that quite consistently across millions of articles.”

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QWill the old TLDs such as .gov, .edu, continue to be attractive link sources? And will new TLDs such as .ninja, ever grow to have any genuine value as link sources in 2015?

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—I think it could be more valuable because it is a .gov it is trusted by people and earns links. So inherently a lot of the .gov sites are older and have built up a link profile very naturally and so that might be valuable, but I don’t think Google is saying oh it’s a .gov so it’s more trusted.”

QWill the old TLDs such as .gov, .edu, continue to be attractive link sources? And will new TLDs such as .ninja, ever grow to have any genuine value as link sources in 2015?

Nicholas Chimonas

“I really don’t think it’s more valuable simply because it is a .gov—

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QWill content marketing continue to fill the pipeline for B2B?

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QWill content marketing continue to fill the pipeline for B2B?

Nicole Munoz

“Create content with keywords and headlines that answer questions.

Move people through the buying stage. Publish that content, promote that content, and optimize it, doing it very strategically. That’s the huge difference between just content marketing and inbound marketing.”

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QWill I need to prepare better to welcome more mobile conversion opportunities on my site in 2015?

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QWill I need to prepare better to welcome more mobile conversion opportunities on my site in 2015?

Brian Massey

“The mobile traffic is the fastest-growing segment compared to desktop. So, clearly we can’t ignore it in 2015.

We’ve got a conversion problem on a growing traffic segment that screams ‘opportunity’ for us. You need to address this growing audience, we need to figure out new strategies for helping them buy and enter data and this year is going to be golden in terms of new technologies we can apply to that.”

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Michael Stricker@radioMS

Steve Rayson

Brian Massey Nick Garner

Nicole Munoz

Nicholas Chimonas

Thank You!Thank You!

#SEO2015

Poll:Poll:

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