Download - VLG (Via Luna Group, sometimes just Vialuna) Overview

© Copyright 2010 Via Luna Group, Inc. (VLG) Private & Confidential

Rethinking MarketingWe design friendly, the Texas way.

(214) 299-8688 (214) 594-5494 [email protected]

811 East Plano Parkway, Suite 120Plano, Texas 75074


Team up- We are academically sound. (MBAs, BAs, and an MD)- Our average age is 32- Our average height is 5’7” - The ratio of women to men is 2:1- We love what we do. We do it well.

Number of refrigerators: 4 (3 are small)

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Who are we?Via Luna Group is a- Creative Shop- Fulfillment House- Anti-Boredom Syndicate- School of Dialog Marketing

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Dialog Marketing- If a tree falls in the forest, does it make a sound?- If they don’t respond to your direct mail piece, did it make a sound?- Marketing should be a conversation starter.- Marketing should not be a lecture. - Do you agree?

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Old School vs. New4

Traditional Mail

Forget the 7-touch rule. Our value is the ability to deliver those old school responses plus an additional 10-30% to your doorstep in real-time.

Dimensional Mail

Inbound response

Track response rate

NEXT TOUCH POINTThem

Us Inbound response

Real-time data delivery

NEXT TOUCH POINT

0-4%

14-34%

Direct Mail vs. Dimensional Mail


Our Creative Process

Our 5-step, 20-milestone program has been tested

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Strategic Overview

Creative Brief

Client Approval

Theme , URLs & Mailers

Client Approval

Copy & Initial Designs

Client Approval

Full Sitelet Stills

Client Approval

List Scub & Mail Executed

Client Approval

Site Coding

Site Tracking

Dialog Engine

Quality Control

Final Review

Client Approval

LaunchClient Revisions


Measuring Success- Revenue is usually number one on the list.- Calls-to-action are a close second.- There are other marketing metrics used to gauge success, like hit rate, click-throughs, returns, and time. - Each client has specific goals, so we tailor each campaign to maximize the impact.- We’re winners. When was the last time a direct mail campaign won you $3,000,000 in revenue?

Did we tell you we have a money tree?Email for a picture of it. Remember to put “Tree” in your subject line.

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Target Audience- Do you know what your customer likes?- Wish more people knew about you?- Do you have a list of those people we can target?- Your audience is not stupid, but they are busy.- We give your marketing a “human touch”.

Yep, we just worked a Rick Spring�eld reference into this slide deck. After all, “I just want someone to talk to”.

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- Ease their pain, win their hearts and minds.


Logistics- Outsourced creative is nothing new.- Web-based project management is newer.- Personalized Flash websites are newest. - We take you from conception to launch and beyond.- We manage the logistics and you get all the credit.

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We really dig Basecamp and Highrise. If you work with us you’ll get to work in Basecamp, but you’ll end up in Highrise. Ask us why.


Our Expectations- Straight talk- Clear direction and a great story- Big ideas, targeted objectives

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Our guess is that you expect the same from us.

- Hitting time and budget milestones


Skunk WorksWe are passionate about interactive media. Here are a few of the fun, new products we are building for you.- Opt-in only micro sites- iPhone savvy micro sites- Web-based CRM connectivity- Eloqua integrated marketing programs

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Want to learn more about these? Cool. Send and email to our president, Michael Simmons.msimmons@we�ghtboredom.com


Brainstorming- Are you ready to make a commitment?- Do you want to stop building boring programs? - Is a paradigm shift just what the doctor ordered?

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Did you answer ‘yes’ to any of these? If so, your needs and our talents jive and we should talk. By the way, let us know who sent this to you when you call:214.299.8688. Ask for Lee Parker.


Eye Candy12

We’ll save you this spot.

Download - VLG (Via Luna Group, sometimes just Vialuna) Overview

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