Transcript
Page 1: Visual Side of Content Marketing

Visual SideOf Content Marketing

The

[email protected]

@matt_siltala

Page 2: Visual Side of Content Marketing

Visual SideOf Content Marketing

The

[email protected]

@matt_siltala

Page 3: Visual Side of Content Marketing

What is content?

@matt_siltala

Page 4: Visual Side of Content Marketing

The trend is going visual

@matt_siltala

Page 5: Visual Side of Content Marketing

Of info submitted to the brain is

visual

90% 60,000xImages process

faster than text

@matt_siltala

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What is easier to process?

or

@matt_siltala

Page 7: Visual Side of Content Marketing

Going Visual OnInstagram 150,000,000

Users

257 MINUTES/MONTHAvg. time spent on Instagram

55 MILLIONPhotos uploaded every day

16 BILLIONTotal shared photos

1.2 BILLIONLikes per day

70%Of users check Instagram daily

@matt_siltala

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Going Visual OnPinterest 70,000,000

Users

14.2 MINUTES/DAYAvg. time spent on Pinterest

80% OF PINSAre re-pinsBEST IMAGE SIZE: 600 x 800

80%Of users are female

78 CENTS IN SALES/PINOn average. Up 25% from 2012

10 MILLIONU.S. monthly unique visitors(Faster than any independent site in history)

@matt_siltala

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Going Visual OnPinterest

On Instagram, you can create: How-to’s, recipes, checklists, and more.

@matt_siltala

Page 10: Visual Side of Content Marketing

Pinterest’s‘Pin It’ button hasNow overtakenFacebook’s ‘Like’button and Twitter’s‘Tweet’ button onBrands’ productPages.

62%Of brandsHave Pin Itbuttons

61%Of brandsHave Tweetbuttons

59%Of brandsHave Likebuttons

42%Of brandsHave Google+buttons

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Going Visual OnFacebook 1,230,000,000

Users

18 MINUTES/DAYAvg. time spent on Facebook

350 MILLIONPhotos uploaded every day

72 MILLIONLikes per day

144 MILLIONFriend requests per day

216 MILLIONSent messages per day

@matt_siltala

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Going Visual OnFacebookCover Photo: 851 x 315Profile Photo: 160 x 160Shared Photos: 403 x 403Facebook Page Post Images: 960 x 960Link previews: 90 x 90Ad image size: 100 x 72Sponsored Story Images: 194 x 139Milestone or Highlighted Post: 843 x 403

@matt_siltala

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Going Visual OnTwitter 645,750,000

Users

12:51 MINUTES/DAYAvg. time spent on Twitter

500+ MILLIONTweets every day

2.1 BILLIONTwitter search engine Queries per day

60%Of users are on mobile

208 FOLLOWERSPer user(on average)

@matt_siltala

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Going Visual OnGoogle+ 300,000,000

Users

6.9 MINUTES/MONTHAvg. time spent on Google+

1.5 BILLIONPhotos uploaded every week

20 MILLIONMobile monthly users

33% OVERALLGrowth per year

56% GROWTHIn usage for members(Ages 45-54)

@matt_siltala

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6 BillionPhotos uploaded each monthPhotos & Images get…

50% MoreInteractionthan other content

10x MoreSharesthan links

7x MoreLikes

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90%

Videos on landing pagesIncrease page conversionRates by

94%Posts with Visuals receive

60%of consumers are morelikely to click on a businesswhose images appear insearch results

More page visits andEngagement thanThose without

@matt_siltala

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How do I stand out?

Page 18: Visual Side of Content Marketing

Become a

better writer

@matt_siltala

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See what the

buzz is about

@matt_siltala

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Leveragewhat you've got

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Give them a window into your

inner workings

@matt_siltala

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News Jack

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Think like ajournalist

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BONUSBrands have caught on and become content marketers

@matt_siltala

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BONUS X2Even Celebrities Have Become Brilliant Content Marketers

@matt_siltala

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Repurpose Successful Content

• Blog posts• New Releases• Linkbait articles• Infographics• Video• Podcasts• Images/Memes• White Papers• Power Points

Transform content you already have into:

@matt_siltala

Page 27: Visual Side of Content Marketing

Case Study Social MEowDIA

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Case Study Social MEowDIA“Avalaunch Media dropped this SWEET infographic”

“I think this infographic is genius”

“PURE GENIUS”

“Best, cutest, funniest infographic ever”

“This infographic is AWESOME”

“LOL!”

“Social Meowdia is beyond absurd. So absurd, that I LOVE IT”

“All other infographics can now go home!”

… the list goes on and on

• 100,000+ social shares

• Thousands of Links Build

• Thousands of $$ generated

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Case Study Social MEowDIA

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Case Study Paws vs. Claws

200,000+Twitter Followers

1.8 MillionFacebook Likes

200,000+Subscribers toWeekly Newsletter

Avalaunch Media joined with The Humane Society of the United States and NEADS (Dogs for Deaf and Disabled Americans).

Social MEowDIA CreatedPaws Vs Claws

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Case Study Social MEDogIA

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Repurpose Successful Content

Following the success of the Social MEowDIAinfographic, Avalaunch Media created these eBooks.

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Repurpose Successful Content

Repurpose into memes and each one could beused for a blog post or shared on SM sites.

@matt_siltala

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Cool Tools• Hubspot• Pocket• PowToon• BuzzSumo• Newsle• Pushover and IFTTT• Swayy• Talkwalker• Canva

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Remember, the trend is going visualDon’t be left behind.

@matt_siltala

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Thank [email protected]@matt_siltala


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