Download - Visual Communication Condensed
“Power corrupts.
PowerPoint corrupts absolutely.”
Edward Tufte
REPORT
Document
Slideument
Informational Factual Hierarchical
CONVEYS INFORMATION
report
Words
Numbers Images
We learn better from wordsWe learn better from words
and pictures togetherand pictures together
than from words or picturesthan from words or pictures
alone.alone.
We learn better from wordsWe learn better from words
and pictures togetherand pictures together
than from words or picturesthan from words or pictures
alone.alone.
We are We are
hardwired for hardwired for
understanding understanding
images.images.
Garr ReynoldsGarr Reynolds
The image gives rise to thought.
Paul Ricoeur
from thought to image. . . .
from idea to story. . .
story
Dramatic Emotive Experience
report story
presentation
Presentation
Simplifies MotivatesEngages
What’s What’s youryourstory?story?What’s What’s youryourstory?story?
In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.
In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.
Imagining the storyImagining the story
Building your presentationBuilding your presentation
Designing your slidesDesigning your slides
“Most ideas you can dopretty darn well
with a stick in the sand.”
Alan Kay
AIDAAttention
Interest
Desire
Action
Apathy Interest
Chaos Clarity
Passivity Action
Beginning Middle End
Beginning Middle End
situation complication resolution
Beginning Middle End
situation complication resolution
what is what could be the reward
Beginning Middle End
situation complication resolution
what is what could be the rewardgap
Call toAdventure
Call toAction
ACTION
ThemThem
Influence
Influence
The world
The world
“More important to culture
than social fabric is
the necessity of imagination.”
James Hillman
Imagining the storyImagining the story
Building your presentationBuilding your presentation
Designing your slidesDesigning your slides
Topical
Sequential
Spatial
Climatic
Problem-solution
Compare-contrast
Cause-effect
Advantage-disadvantage
Imagining the storyImagining the story
Building your presentationBuilding your presentation
Designing your slidesDesigning your slides
Simplicity
Empty Space
Contrast
SimplifySimplify
High Signal-to-Noise Ratio (SNR)
less noise more signal=
52%
41%
21%
15%
33%
2007 Obesity Rates by Country
United States
Germany
Thailand
Japan
Australia
52%
41%
21%
15%15%
33%
2007 Obesity Rates by Country
JapanJapan
United States
Germany
Thailand
Australia
Japan15%
Lowest Obesity Rate, 2007
52%
52%of new office buildings
That’s 85‘see-throughs’
in Washington, DC are empty.
million$100lost annually. . .
in leases/rentals
empty space creates meaning
49,415stress-relatedhospitalizations:Australia, 2001-2002
94%of Americanswon’t buy a car from a bankrupt automaker.
“It was made by someone capable of believing that an angel might come and sit on it.”
“It was made by someone capable of believing that an angel might come and sit on it.”
Shaker furnitureShaker furniture
reboot yourselfreboot yourself
Simplicity
Empty Space
ContrastContrast
CONTRAST
FlowProximity
Arrangingthe Elements
Alignment
Hierarchy
ContrastSizeShapeShadeColorProximity
ContrastSizeShapeShadeColorProximity
ContrastSizeShapeShadeColorProximity
ContrastSizeShapeShadeColorProximity
ContrastSizeShapeShadeColorProximity
. . . . is an act of communication
. . . . a deep understanding of the person
with whom the designer is
communicating.
Garr Reynolds
Design
Designis about humans creating great worksthat help or improve the livesof other humans.
Garr Reynolds
In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.
In the hands of an honest and humble mentora presentationcan become a storythat changes people and their worlds.
Entelechy Productions (2011)
References
Reynolds, Garr (2008). PresentationZen. Berkeley, CA: New Riders.
Reynolds, Garr (2010). PresentationZen Design. Berkeley, CA: New Riders.
Duarte, Nancy (2008). Slide:ology: The Art and Science of Creating Great Presentations. Sebastopol, CA: O’Reilly.Duarte, Nancy (2010). Resonate: Present Visual Stories that Transform Audiences. Hoboken, NJ: John Wiley & Sons.
Few, Stephen (2004). Show Me the Numbers: Designing Tables and Graphs to Enlighten.Oakland, CA: Analytics Press.
Reynolds, Garr (2011). The Naked Presenter: Delivering Powerful Presentations With or Without Slides. Berkeley, CA: New Riders.
Tufte, Edward (2001). The Visual Display of Quantitative Information.2nd ed. Cheshire, CT: The Graphics Press.
Tufte, Edward (2003). “PowerPoint is Evil” Wired Magazine, September 2009.
Whitehead, Alfred North (1929). The Aims of Education. New York: The Free Press.
