Download - Vision vs Mission by Derek Hendrikz

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Copyright © 2015

Derek Hendrikz Consulting

www.derekhendrikz.com




Intent provides movement and direction.

Intent is VISION!!!www.derekhendrikz.com




Mission: Vision:

Authorises the organisation.

Ignites processes.

Contains risk.

Brings order to chaos.

Is evolutionary in nature.

Should not change, and if it does,

change should be slow and gradual.

Aims to become more relevant.

Energises the organisation.

Creates strategy.

Creates risk.

Brings chaos to order.

Has revolutionary nature.

New or changed vision implies

strategic effectiveness.

Aims to become irrelevant.



• What is our purpose?

• Why is this our purpose?

• What makes our purpose relevant?

• What must we do to manifest this purpose?

• Where must we do this?

• For whom do we do this?



• “At Microsoft, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.” (Microsoft)

• “We provide effective means for the prevention of cruelty to animals throughout the United States.” (ASPCA)

• “We work with communities to end hunger and poverty and care for the Earth.” (Heifer International)

• “We fulfil dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” (Harley-Davidson, Inc.)

• "We bring inspiration and innovation to every athlete in the world." (Nike)



• Where do we want to be?

• Why are we not there yet?

• What if…?

• What if we go somewhere else?

• In which ways are we different?

• When will what we currently do become irrelevant?



• “A computer on every desk and in every home; all running Microsoft software.” (Microsoft)

• “That the United States is a humane community in which all animals are treated with respect and kindness.” (ASPCA)

• “A hunger-free America” (Feeding America)

• “Equality for everyone.” (Human Rights Campaign)

• “To be the number one athletic company in the world.” (Nike)

• “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (Amazon)



• No organised system can exist without purpose.

• It is mission that gives birth to any system. We cannot determine where we want to go if we have no idea who we are…

• Common practice in marketing documents to put vision first. This is so since a vision is ‘sexy’; it creates desire and presents the external world with dynamic perception. Yet, the fact that it’s written first does not imply that it was conceived first…

• The power of vision is dependent on the amount of change needed. Mission can only cease where purpose has become irrelevant.

• As leaders come and go, visions will be born and will die. But, as long as any organised system evolves and survives, mission will stand strong.

• There can be no vision without mission!



• Hendrikz, Derek. 30 March 2015. Strategic Leadership… Not to ask but what to ask - that is the question. Website: http://www.derekhendrikz.com/index.php/resource-centre/easyblog/entry/strategic-leadership-not-to-ask-but-what-to-ask-that-is-the-question Accessed 1 May 2015.

• Hendrikz, Derek. 12 April 2015. What is the difference between Mission and Vision. Website: http://www.derekhendrikz.com/index.php/resource-centre/easyblog/entry/difference-between-vision-and-missionAccessed 1 May 2015.


http://www.derekhendrikz.com/index.php/resource-centre/easyblog/entry/strategic-leadership-not-to-ask-but-what-to-ask-that-is-the-question

http://www.derekhendrikz.com/index.php/resource-centre/easyblog/entry/difference-between-vision-and-mission


Download - Vision vs Mission by Derek Hendrikz

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