Download - Vincent Walsh @vinwalsh Institute of Cognitive Neuroscience University College London UK [email protected] appliedcognitiveneuroscience.com Brains and

Vincent Walsh@vinwalshInstitute of Cognitive NeuroscienceUniversity College [email protected]

Brains and All That

mailto:[email protected]

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Everyone here is…Everyone here is…

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How do we tweak ourselves?

How do we tweak ourselves?

So what can we do?So what can we do?

Leaders:Revisit basicsHave a new goalCreate and foster creativity

Leaders:Revisit basicsHave a new goalCreate and foster creativity

How?How?

Social structures in an instituteBrain and creativity

Sleep and biological cyclesSex differences in behaviourCreating a place for failure



Creativity: Where do Ideas come from?

Creativity: Where do Ideas come from?

What is it?Give me your best example

Where do ideas come from?


Down time Down time



Taking your brain off the leashTaking your brain off the leash

Down TimeDown Time

Creativity and the Brain


The Component Stages of CreativityPreparation: the grindIncubation: the down timeIllumination: the “ahaa” momentVerification: the cold light of day…



Creativity in the lab:

Problems that can be solved with insightor with logic.



What word links:

Actor…Falling…Dust

Broken…Clear…Eye



Studying the “Prepared Mind”

ReadyBumpEggStep

SolutionInsight?

2secs EEG



EEG recording:



Creativity and the

Brain

Creativity and the

BrainQuickTime™ and a

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Non InsightTime Out

Note the widenetwork

The brain off the leash

The brain off the leash



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Edward Muybridge 1830-1904

What does Muybridge’s story tell us?

What does Muybridge’s story tell us?

ObsessionDisinhibition

Failure?Trashing: Pixar

IBM

ObsessionDisinhibition

Failure?Trashing: Pixar

IBM



Jazz musicians FoursLanguage, but no monitoring



Deactivation ofareas involvedin semantics



Rap musiciansLanguage butNo monitoring


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Do you have the courage to be simple ?



Creativity & the BrainCreativity & the Brain

The courage to be second best? The courage to be second best?





The courage to be beautifully wrong!





SexSex

Iowa Gambling TaskIowa Gambling Task


are needed to see this picture.Gain/Deck

Loss/10

Net gain/10

Rewards/10

Tell me…Tell me…

What you know about the game

What you feel about the game

Questions repeated every 10 cards

Sometimes…Sometimes…

People never “get” the rule.But their body does and they makeadvantageous deck choices

Brain Diffs and SexBrain Diffs and Sex



What’s the difference?What’s the difference?

Women and men respond differently to risk

(change)

Women and men respond differently to risk

(change)

Women DO take fewer risks

Women DO take fewer risks

Chess: Women make fewer aggressive openings (but women play out the win)

Chess: Women make fewer aggressive openings (but women play out the win)



Tennis: Women play safer earlier

Tennis: Women play safer earlier



Game shows on TV: Women risk less than

men

Game shows on TV: Women risk less than

men



Stock market traders: women

risk less than men

Stock market traders: women

risk less than men



Women at Gamblers Anon: bet less than

men

Women at Gamblers Anon: bet less than

men



There’s another language for thisThere’s another

language for this

Women might be rightElite schools

Competitions they can win

Women might be rightElite schools

Competitions they can win

Can you use this…?Can you use this…?

Thank YouTwitter @vinwalsh

Vincent WalshInstitute of Cognitive NeuroscienceUniversity College LondonUK






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What about the number of brain cells?

Using MRI you can measure corticalThickness and correlate this with creativity



This opens up many questions?

Are some areas special for creativity?

What does less cortical thickness mean?

Slide 0



Have a brain. A modest one will do




Be a little crazy (but only a little)


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Do less. Sleep a lot.


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Be prepared…know your stuff…no one is creative without being an expert









Be courageous






Download - Vincent Walsh @vinwalsh Institute of Cognitive Neuroscience University College London UK [email protected] appliedcognitiveneuroscience.com Brains and

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