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PINTEREST 101 Making pretty stuff work for you
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What is Pinterest?
How Pinterest works
The amazing appeal of pinterest
How brands can use Pinterest
So,
The New Kid on the Social Media Block Beta site launched in 2010
A content curation site where you can ‘pin’ images to your
own boards organized by
themes
Basically
The Theory Behind It All
How it works Organize your pins
Into boards
How it works
Comment
Share to other social
media channels
Repin
You can also
[♥] like & follow
What’s with the appeal?
It’s largely VISUAL
Currently An invite only site
(Which means that everyone obviously wants in)
also
But don’t just take my word for it..
“One of the 50 best websites of 2011”
:
What other people are saying..
-NPR:All Tech Considered
Still not convinced? Check out their HITS
VIA MASHABLE, FEB 2012
Still not convinced? Check out their REFERRAL TRAFFIC
VIA MASHABLE, FEB 2012
Still not convinced? Check out their AUDIENCE DEMOGRAPHICS
VIA MASHABLE, FEB 2012
Still not convinced? Check out HOW THEY COMPARE
VIA MASHABLE, FEB 2012
It’s also Retaining and engaging users 2-3 times as
effectively as twitter was when they were at a similar period
VIA RJMETRICS, FEB 2012
Where are these pins coming from?
VIA RJMETRICS, FEB 2012
#1. Etsy #2. Google
But only of the total pins are from etsy,
their number one source: demonstrating the
of the amassed information and pictures from the world wide web
They’re viral
VIA RJMETRICS, FEB 2012
80% of all pins were re-pinned from another user
They’re viral
VIA RJMETRICS, FEB 2012
80% of all pins were re-pinned from another user
Compare this to twitter
Which consists 1.4% retweets
So we know its not just pretty
But how do ! mak" it wor# fo$ us?
Well, its not impossible. They made it work for them
Just to name a few
1. Giving your brand a personality
Creation | Pin beautiful and interesting content relevant to your brand
& Co-creation | Create a collaborative board where you and others can pin content to- an opportunity for brand curation
2. Running competitions on pinterest
“Pin it to win it” as seen from Barneys, New York
2. Running competitions on pinterest
3. Make use of existing tools
3. Make use of existing tools
It’s out there – leverage on existing resources and tools on the net to help you calculate how you can use pinterest for your business.
Just Remember:
Noone likes to feel dumped.
Just Remember:
Noone likes to feel dumped. So, if you start using Pinterest, keep at it. Don’t just abandon it after running one competition or you’re not going to get anywhere with your followers!
AND finall! Just enjoy the ride
It’s meant to be beautiful
JEMIMAH WEI COPYWRITER & SOCIAL
MEDIA STRATEGIST HAVAS MEDIA Jemmawei.com
THANK YOU