Transcript

AT A GLANCE

CHRISTMAS PERCENTS

94%OF PEOPLE CELEBRATE CHRISTMAS

THE AVERAGE DATE PEOPLE PUT UP THEIR CHRISTMASIS 9TH DECEMBER

Survey conducted in November 2014 by Vanson Bourne. We asked 1000 people, what they would be doing this Christmas, with whom, where and when.

www.vansonbourne-christmas.co.uk

We asked 1000 people, what they would be doing this Christmas, with whom, where and when

22NDNOV

9THDEC

DECORATIONS

ON AVERAGE, PEOPLE THINKRETAILERS SHOULDN'T PUT UP

CHRISTMASUNTIL 22ND NOVEMBER

DECORATIONS

People with children at home decorate slightly earlier on average (4 days earlier)

THE AVERAGE DATE

30% OF PEOPLE START THEIR

BEFORE HALLOWEEN

PEOPLE START THEIR CHRISTMASIS 12TH OCTOBERSHOPPING

CHRISTMASSHOPPING

Men start on average nearly a month later than women

Overall half of christmas shopping is done online with a majority of people (53%) now doing more than half their Christmas shopping online

Of those who travel on Christmas Day, the average journey is 14 miles

On average respondents with children under 18 open gifts an hour earlier than the rest. Twice as many of them open gifts before 9am (39% vs 19%)

Nearly twice as many people selected "4 weeks before Christmas" as the next most popular answer

12THOCT

90% OF PEOPLE WHOBUY CHRISTMAS

BUY SOME OF THEMPRESENTSONLINE

59% OF PEOPLE WHOCELEBRATE CHRISTMAS

CHRISTMAS DAYSPEND MOST OF

AT HOME

ON AVERAGE, PEOPLE OPEN THEIRCHRISTMAS PRESENTS

ON CHRISTMAS DAYBETWEEN 10AM AND 11AM

16-24 year olds are less likely to choose to watch the Queen's speech live when it’s broadcast (13%) than everyone else (22-31%)

52% OF PEOPLE

QUEEN'S SPEECHDO NOT WATCH THE

Men outnumber women 35% to 22%. Young people are as likely to nap as the 65+ age group.

29% OF PEOPLE WHO CELEBRATE CHRISTMAS HAVE AN AFTERNOON NAP ON CHRISTMAS DAY

16-24 year olds are twice as likely to text on Christmas Day as people over 65

71% OF PEOPLE SENDTEXT MESSAGES ON CHRISTMAS DAY,OF THEM THEY SEND AN AVERAGE OF

11 MESSAGES EACH

Twice as many respondents with under 18s at home shop online (15%) vs 7% of those with no children around. This increases to 22% of the 25-34 age group

These people return or exchange an average of four presents. Approaching twice as many respondents with under 18s exchange or get refunds for gifts (28% vs 16%)

10% OF PEOPLE USUALLY

21% OF PEOPLE WHO CELEBRATE CHRISTMASRETURN OR EXCHANGEAT LEAST ONE PRESENT

Women are far more likely to do it than men (25% vs 16%), so are people with under 18s at home (29%).

20% OF PEOPLE WHO CELEBRATE CHRISTMASRE-GIFT AT LEAST ONE PRESENT.THESE PEOPLE RE-GIFT AN AVERAGE OF FOUR PRESENTS

More 16-34 year olds chose "All I want for Christmas is you" (to stop singing?). Perhaps they are unfamiliar with Cli�'s classic?

24% OF PEOPLE NEVER WANT TO HEAR CLIFF RICHARD'S 'MISTLETOE AND

SHOP ONLINE ON CHRISTMAS DAY

55+ year olds are twice as likely to eat sprouts on Christmas Day

75% OF PEOPLE WHO CELEBRATE CHRISTMAS

ON CHRISTMAS DAYEAT SPROUTS

54% OF PEOPLETRAVEL ONCHRISTMAS DAY

30%

90%

59%

54%

75%

29%

HAPPYCHRISTMAS

SALE

SALE

21%

20%

24%

WINE' AGAIN

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