CRM STRATEGY

&

THE VANS’-sensational

Loyalty Programme

Purchase Vans products within SDS stores

For every $1 Spent on Vans product within the SDS stores, the customer receives 1 point.

Earn 800 points and the customer receives 1 free entry to a specific local event*, in which Van’s/SDS sponsors, host and/or endorses.

Includes industry related events & promotional happenings…

Reserved for

Vans’-

sensational

Loyalty

Banana’s

Vans’-sensational Loyalty Member

You?? @ Vans’-

sensational

Important Campaign ?#@*&%!

Target Market:

Vans’ target market includes young individuals who are involved in a high degree of counter-culture.

Vans four counter-cultural pillars include art, music, action sports and street culture.

Campaign Inf0:

Campaigns Duration: 2 YearsNo card (Digits)

Joint objective & Relationship Increase loyalty long-term financial

stability

More ?#@*&%! • Reward consumer via Experience

Enhances relations with the Vans/SDS brand due to direct and indirect contact to which the consumer experiences via the event

Emotional value. creates stronger relations, which assist in providing a stronger customer retention rate

• Motivation

Consumers characterize openness and genuine concern for a brand’s goods or services and will respond in a willingness to sacrifice short-term and long-term compensations for long-term gain (Bennett, 2011)

Incentive and demand via an end result.

• Measurability

• Rules

THE

END