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Using social networks to find your next job online

David Stromdavid@strom.comSlides available:

http://slideshare.net/davidstrom

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Why bother

• LinkedIn is the new “Parachute”

• Typical business uses• What happens if you don’t join• It isn’t just for job seekers• Start small and develop experience and

learn by using more of its features

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Agenda

• Set up your profile• Start to grow your network• Recommendations and endorsements• Join groups• Create and promote your content• Coordinate with other social media

1. First steps

• Scrub session on Facebook, Web• Understand this is a process, not a

quick fix• LinkedIn is just the one of many other

networks you are going to use for your search

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Scrub session

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How many of your posts have pictures of something like this in them?

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2. Set up your profile

• Understand the various privacy settings • Start experimenting with your header• Include a clear and professional photo• Start posting regular status updates

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Privacy and visibility

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Profile update settings

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Customize your info

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This is really important!

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Facebook “marriage”

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Sample header files

My header

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Ways to show your name

• Nancy Shoup, MBA• Nancy Shoup, ace project manager• Nancy Shoup, project manager

maven• Nancy Shoup, project manager

professional

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3. Build your network, slowly!

• Dos and don’ts• How do you add to your network?• Using recommendations • What about endorsements?

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Do’s

• Make sure they are people you can visualize in your mind or have some memory

• Do check LinkedIn daily• Make sure you have your settings the

way you intended• Constantly cultivate and feed your

network

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Don’ts

• Don’t send out mass invites to more than 30 people at once

• Don’t put non-professional items in your status updates

• Don’t obsess about the number of connections and build slowly over time

• Don’t just get started on the site two weeks before you are changing jobs

• Don’t worry too much about using InMail

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Criteria for adding people

Import from your email address book

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Be choosey!

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Open/closed connections

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Different types of contacts

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Forwarding requests

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Recommendations

• But I don’t know anyone!

• Part time jobs• Family friends,

neighbors, others who know you well

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Endorsements

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4. Join and post on groups

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Here are just a few in the area

5. Start posting your own content

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Slideshare: more than just PPTs!

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6. Regular habitsAlways Be Connecting

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Other habits

• For new job postings on your groups• For new connections with your network• To tweak your profile and update your

job history• To update your status with noteworthy

activities, meetings, content or plans

Should you pay for LinkedIn? No.

Monthly cost: $25 $48 $65 $100

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Tying it all together

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LinkedIn is just the start…

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Think about other content sites

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Good luck with your networking!

David Strom(314) 277-7832david@strom.comhttp://strominator.comSlides available:http://slideshare.net/davidstrom