# N O F I LT E RB U I L D B I G G E R B E T T E R P R O F I T S W I T H H I G H T R U S T R E L A T I O N S H I P S

Meredith Oliver | CreatingWOW.com | @CreatingWOW

O P E N , M O D E R N

O R G A N I C , N AT U R A L

“ T h e p r o b l e m w i t h q u o t e s o n t h e I n t e r n e t i s t h e y a r e h a r d

t o v e r i f y. ” ~ A b r a h a m L i n c o l n

A U T H E N T I C I T Y I S B I G B U S I N E S S

D O V E C A M PA I G N F O R R E A L B E A U T Y

T H E S E R V I C E - P R O F I T C H A I N

Engaged

EmployeesEngaged

CustomersProfit & Growth

Harvard Business Review, July 2008

C O M P E T E N C E I S N O T E N O U G H

C R E D I B I L I T Y M AT T E R S M O R E

A U T H E N T I C I T Y M U S T B E A W I N - W I N

#TheFanFactor @CreatingWOW

TRUST BREAKER #1 MAKE IT ABOUT YOU

#TheFanFactor @CreatingWOW

M A K E I T A B O U T Y O U

✓ Take Over ✓ One Up ✓ Over Correct

#TheFanFactor @CreatingWOW

TRUST BREAKER #2 DON’T EXPLAIN THE PROCESS

#TheFanFactor @CreatingWOW

D O N ’ T E X P L A I N T H E P R O C E S S

✓ Notes ✓ Questions ✓ Next Steps

#TheFanFactor @CreatingWOW

TRUST BREAKER #3 FAIL TO ASK FOR FEEDBACK

#TheFanFactor @CreatingWOW

H O W A R E W E D O I N G S O FA R ?

#TheFanFactor @CreatingWOW

TRUST BREAKER #4 FAIL TO FOLLOW THROUGH

#TheFanFactor @CreatingWOW

D O N ’ T E X P L A I N T H E P R O C E S S

✓ Questions ✓ Next Steps ✓ Promises

#TheFanFactor @CreatingWOW

#TheFanFactor @CreatingWOW

#TheFanFactor @CreatingWOW

“Authenticity is a choice” ~Brené Brown

M e re d i t h O l i v e r

CreatingWOW.com @CreatingWOW

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