Download - Ultimate Value Based Pricing Strategy Guide
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Value Based Pricing
A Step By Step Guide to Creating Your Value Based Pricing Strategy
How to Create Value Based Pricing
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Value Based Pricing
Value Based Pricing - Pricing based on how much customers
will pay for your product
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Value Based Pricing
Value based pricing maximizes your revenue,
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Value Based Pricing
Reveals what your customers want
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Value Based Pricing
And focuses your product on what your customer needs
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Value Based Pricing
But how do you do value-based pricing?
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Value Based Pricing
It’s a four step process
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Value Based Pricing
Value Based Pricing Step 1:Find your buyer persona
(Most Important!)
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Value Based Pricing
Buyer Persona: Fictional character
that represents your ideal customer
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Value Based Pricing
Companies usually have multiple buyer personas
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Value Based Pricing
Think about your personas’ needs and pain points
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Value Based Pricing
Value Based Pricing Step 2:Survey your customer base
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Value Based Pricing
Your customer base are those people who match your buyer persona
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Value Based Pricing
Find out the features they value, and how much they
value them
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Value Based Pricing
Value Based Pricing Step 3:Analyze your data and create
pricing tiers
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Value Based Pricing
Look for patterns in the prices and features for each different
buyer persona
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Value Based Pricing
Create different tiers of your service that match their
different needs
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Value Based Pricing
Bonus: Tiers also let you charge different prices to customers who have different valuations for your service
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Value Based Pricing
Value Based Pricing Step 4:Test and Review
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Value Based Pricing
Pricing is a process!
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Value Based Pricing
Customer preferences and tastes are constantly changing
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Value Based Pricing
This means you need to continually collect data to track the changes
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Value Based Pricing
Check the match between your tiers and your buyer personas
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Value Based Pricing
For example, if small businesses are flocking to your enterprise tier, you
may need to rethink
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Value Based Pricing
In the end, you can only charge what your customer is willing to pay
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Value Based Pricing
But, value based pricing should be win-win: You and your customers should both be
happy!
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Value Based Pricing
Download our free e-book to stop guessing, and start pricing intelligently.
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Value Based Pricing
Download our free e-book to stop guessing, and start pricing intelligently.