Download - UCLA Extension
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
UCLA Extension Online Marketing/Social Media/Print Advertising
DMA: Los Angeles Project Manager: Joy Calisoff [email protected]
Overview of Campaign This report recaps our marketing efforts for UCLA Extension. Our outreach included the following:
1. Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2. Dedicated Emailing – To CC members in LA 3. Social Media Outreach – Content posts on FB (10.3K+ likes)/Twitter (28K+) 4. Newsletter Ads – Promoting the school 5. Print Ad Campaign – In Campus Circle (3 Issues) The campaign has 455 clicks (includes 83 bitly clicks), 2,352 content related page views and 266 social media interactions to date.
Print Ad Example #1
Print Ad Example #2
Print Ad Example #3
Original Content Page Views – 602
Website Traffic 733,000/month
Unique Visitors – 466,000/month
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 786K+ to date. Clicks – 272
Dedicated Email
Delivered – 21K+ Opened – 1,750
Clicks - 70
Campus Circle
Newsletter Emails – 21,458 Opens – 1,497
Weekly Newsletter Campaign Clicks– 30
Campus Circle
Newsletter #2 Emails – 21,458 Opens – 1,497
Weekly Newsletter Campaign Clicks– 30
Social Media #1
Social Media #2
Social Media #3
Social Media #4